Yext returned to TechCrunch50 this year and presented their new offering, the reputation dashboard, which we collaborated with Yext to design. Yext Rep is a new app that monitors and manages local businesses’ reputation activities on social media sites such as Twitter, Facebook, and Foursquare, as well as customer reviews on Yelp and Citysearch. The Rep app snaps into the Yext dashboard, which includes other services such as Calls. Having developed Yext’s brand identity and visual language, we designed the new dynamic interface for the Yext dashboard and apps.
The Yext team explained that local businesses need quality consumer input online to increase their new business calls. Yext Rep aggregates and displays real-time feeds of customer reviews and messages, providing one central place for business owners to see their latest online buzz. Read more about Yext and the new dashboard here.