We’ve always been excited about the potential OLED screens held for the future and how they will shape interaction with consuming and displaying content. A couple years ago, we designed a website for Sony’s launch of the XEL-1, the first OLED television in the industry, with a 3mm thin panel and an unheard of I million to I contrast ratio, providing higher contrast, black levels, and a stunning picture.
Sony is once again pushing the possibilities of OLED with their recently developed OLED screen that is thin enough to wrap around a pencil, about 4mm in diameter. We’re looking forward to the fresh, unexpected ways and places the new OLED screen will appear. We could start seeing curved digital billboards fitted to the shape of buildings, or transportable full-length videos that can be rolled up and stored in our pockets. It’s only a matter of time before touch sensors are incorporated into OLED and those flexible, go anywhere computers we’ve been dreaming about can become a reality. It’s exciting to see advancements like the recently announced Retina Display on the iPhone 4. OLED developments in particular have us really looking forward to new relevant applications.