“The key to disruption is going beyond what people expect.” – David Lai

Our CEO/Creative Director, David Lai, was invited to the WIRED Business Conference in June, where he was interviewed by Porsche along with Matt Jarvis, 72andSunny’s Managing Director and Fred Bullock, HP’s VP of Marketing.

David was asked to comment on disrupting the marketplace with innovation, what instincts to follow for success and how passion drives business. The interviews can be viewed on WIRED.com as well as WIRED’s most recent issue, “The Web is Dead.”

The application allows readers to physically interact with print content, enhancing reader experience in ways that weren’t possible before. Articles come alive with the touch of a finger, launching videos, 3D animations, and even allowing 360-degree views of photos and products. Readers have quick access to all articles using the dual access navigation and can share articles through social media within seconds. As designers, we’re anticipating what the future of print can become as magazines incorporate digital technology. 2D photos with captions could soon be a thing of the past.