Last year’s Tillamook Kitchen was such a hit with fans and the press, Hello and Tillamook have been busy filming and editing away, to bring you new chef profiles and recipes. Check out the latest from The Grilled Cheese Grill, where Portland gets its grilled cheese fix inside of a school bus or a double-decker dining room:
And The Oak’s Gourmet in Los Angeles, known for its weekly Wednesday Grilled Cheese Nights:
Today Tillamook.com was selected as the Webpick of the Day in Communication Arts. As Tillamook’s digital agency of record, we designed the site in reflection of Tillamook’s new branding. The site has a wide range of exclusive content and ways to interact with the brand, from making recipes from the Grilled Cheese Truck, the Bunk Bar, and the American Grilled Cheese restaurant to scoring Tillamook cheese by testing your knowledge in the Cheese IQ quiz. The site’s new blog “Loaf Life” shares behind the scenes sneak peeks into events like the Loaf Love Tour and also keeps fans updated on important cheese and dairy news – such as today is National Peanut Butter Lovers Day.
As digital agency of record for Tillamook, we’re kicking off the year with a new online destination at Tillamook.com. Tillamook has a 102-year history of creating award-winning dairy products. To capture the brand’s authenticity, we crafted a digital strategy centered on bringing original content and fun engagement to true lovers of Tillamook cheese. After traveling in search of some of the best grilled cheese chefs in the country, we were invited into their kitchens to capture the secrets behind their mouthwatering recipes. With over 30 recipes, Tillamook Kitchen also includes dozens of video recipes from Chefs Tommy Habetz of Bunk Bar in Portland, Dave Danhi of the Grilled Cheese Truck in Los Angeles, and Heidi Gibson, seven-time winner of the Grilled Cheese Invitational, of the American Grilled Cheese Kitchen in San Francisco.
Meet some of the country’s best grilled cheese chefs.
The site runs on Tillamook Time, dynamically changing from breakfast to lunch and dinner recipes based on the time of day. Of course, if your sleeping schedule is turned around or you have funny eating habits, you can still find the other recipes on the site. Fans who want to win Tillamook products can test their cheese knowledge with the Cheese IQ quiz. Leveraging Tillamook’s existing fanbase of over 100,000, we bring a new “Loaf Life” blog connecting all Tillamook lovers to behind-the-scenes sneak peeks and events both online and locally.
Introducing the world’s best medium cheddar.
The new Loafster convertible on Tillamook’s blog, Loaf Life.