Posts Tagged ‘the grilled cheese truck’

A New Slice of Tillamook

Monday, January 31st, 2011

As digital agency of record for Tillamook, we’re kicking off the year with a new online destination at Tillamook has a 102-year history of creating award-winning dairy products. To capture the brand’s authenticity, we crafted a digital strategy centered on bringing original content and fun engagement to true lovers of Tillamook cheese. After traveling in search of some of the best grilled cheese chefs in the country, we were invited into their kitchens to capture the secrets behind their mouthwatering recipes. With over 30 recipes, Tillamook Kitchen also includes dozens of video recipes from Chefs Tommy Habetz of Bunk Bar in Portland, Dave Danhi of the Grilled Cheese Truck in Los Angeles, and Heidi Gibson, seven-time winner of the Grilled Cheese Invitational, of the American Grilled Cheese Kitchen in San Francisco.

Tillamook homepage

The new homepage.

Tillamook Kitchen

Meet some of the country’s best grilled cheese chefs.

The site runs on Tillamook Time, dynamically changing from breakfast to lunch and dinner recipes based on the time of day. Of course, if your sleeping schedule is turned around or you have funny eating habits, you can still find the other recipes on the site. Fans who want to win Tillamook products can test their cheese knowledge with the Cheese IQ quiz. Leveraging Tillamook’s existing fanbase of over 100,000, we bring a new “Loaf Life” blog connecting all Tillamook lovers to behind-the-scenes sneak peeks and events both online and locally.

Tillamook product page

Introducing the world’s best medium cheddar.

Loaf Life blog

The new Loafster convertible on Tillamook’s blog, Loaf Life.



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