Posts Tagged ‘taylormade golf’

TaylorMade Golf Webpick of the Day

Wednesday, May 25th, 2011


Hello’s TaylorMade Golf site has earned Webpick of the Day from Communication Arts. reveals why the brand is the #1 driver on tour by showcasing TaylorMade’s high-quality products and star tour players. Explore product specs, browse through the wide range of custom fitting options and learn about the technology behind TaylorMade’s latest clubs. The site was built in HTML5 and is compatible on iPhone and iPad devices. Catch up with the latest products here – we suggest you start with the new R11 and Burner Superfast 2.0 Metalwoods.

Touch Interaction with Flash

Thursday, July 22nd, 2010


The LAFlash Adobe user group invited Hello to speak at their monthly meeting where the theme was using Flash for touch interaction.

From our team, Hiro Niwa, Creative Director/Co-founder, and Erich Binder, Flash Developer, presented our TaylorMade Golf touch screen. The touch screens were launched in golf retail stores across the nation, making TaylorMade the first golf brand to bring a digital experience to consumers at point of sale. The presentation walked through our design process including prototypes and insights into the more technical aspects of Flash development. Ultimately, the success of the project was a result of finding the right balance between design and development.

We also had the unexpected surprise of winning the raffle drawing, where we won a ticket to FITC San Francisco! See you all there.

Teeing Off at Golf Stores…

Monday, June 28th, 2010

Our TaylorMade Golf touch screens have hit golf stores across the nation. For this season’s new products, the latest tour player news, streaming videos, and access to contests and promotions, the touch screen delivers it all into the retail space. Watch our video on the TaylorMade touch screen in action.

The TaylorMade Machine

Thursday, June 10th, 2010

We worked with TaylorMade Golf to create an interactive touch screen for over 40 retail spaces across the nation, including Golf Galaxy and Golfsmith stores. We designed the touch screen’s user-friendly interface to allow customers easy access to the information they seek. The touch screen displays product highlights and specs, including this year’s new drivers and the first 5-layer golf ball, the Penta TP. The touch screen is useful for golf experts and newcomers alike, since users are given the option to view basic product overviews, to detailed specs down to the club length.

As the first brand to bring digital into the golf retail space, TaylorMade continues to be an innovation leader in the industry. The touch screen creates an empowering and engaging way for consumers to learn about products by leveraging full screen video, dynamic tour player information, constantly updated tour news, and special promotions. We see a trend evolving with consumer behavior, where digital becomes an integrated part of the retail experience creating a shift in the way consumers interact with a brand.



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