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	<title>Hello &#187; steve frykholm</title>
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		<title>Picture This</title>
		<link>http://blog.hellodesign.com/2010/04/22/picture-this/</link>
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		<pubDate>Thu, 22 Apr 2010 15:58:10 +0000</pubDate>
		<dc:creator>scott</dc:creator>
				<category><![CDATA[Behind the Scenes]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[david lai]]></category>
		<category><![CDATA[herman miller]]></category>
		<category><![CDATA[juergen nogai]]></category>
		<category><![CDATA[julius shulman]]></category>
		<category><![CDATA[photo shoot]]></category>
		<category><![CDATA[steve frykholm]]></category>

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		<description><![CDATA[Juergen Nogai (Photographer), Steve Frykholm (Creative Director, Herman Miller), and David Lai (Creative Director, Hello Design). We’ve been on a photo shoot all week with Herman Miller. We’re collaborating with Juergen Nogai &#8211; longtime partner of renowned architectural photographer, Julius Shulman, who exposed the world to West Coast modernist architecture. Juergen’s partnership with Shulman began [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.hellodesign.com/wp-content/uploads/2010/04/juergen-e1272556784505.jpg"><img class="aligncenter size-full wp-image-2153" title="Juergen Nogai, Steve Frykholm, and David Lai" src="http://blog.hellodesign.com/wp-content/uploads/2010/04/juergen-e1272556784505.jpg" alt="Juergen Nogai, Steve Frykholm, and David Lai" width="565" height="423" /></a></p>
<p>Juergen Nogai (Photographer), Steve Frykholm (Creative Director, Herman Miller), and David Lai (Creative Director, Hello Design).</p>
<p>We’ve been on a photo shoot all week with Herman Miller. We’re collaborating with <a href="http://juergennogai.com/client.html?view_type=portfolio&amp;id=4838&amp;#/client/template.xml?aaa=home" target="_blank">Juergen Nogai</a> &#8211; longtime partner of renowned architectural photographer, <a href="http://www.juliusshulmanfilm.com/" target="_blank">Julius Shulman</a>, who exposed the world to West Coast modernist architecture.</p>
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<p>Juergen’s partnership with Shulman began in 2000, where they produced a series of architectural and fine art photography such as their famous portrayal of Richard Neutra’s Kaufmann House, the Walt Disney Concert Hall, and the Case Study House series in Los Angeles. Much of their work was featured in magazines and books including Taschen’s Case Study Houses, as well as the Los Angeles Times and the New York Times.</p>
<p>We’ve been observing spaces through the lens of Nogai and Frykholm, and seeing how the dimensions of architecture and furniture come together to create a home.</p>
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