Posts Tagged ‘sony rocket project’

We Have Liftoff!

Monday, July 26th, 2010

Our collaboration with Sony and 180 LA in documenting the story behind the Rocket Project reached its exciting last chapter with the rocket launch last week. The Rocket Project online hub we created for the campaign accounted the team’s progress leading up to the day of the launch.

We joined the rocket team in Black Rock Desert, Nevada to witness the rocket’s liftoff, which successfully proved that eight high school students with Sony VAIO laptops can launch a rocket into space. Here are photos we captured on launch day, as well as a video of the rocket’s successful launch.

Look for more photos, video, and post-launch updates on the Rocket Project website.

The Countdown Begins

Tuesday, March 9th, 2010

sony rocket

Sony’s Rocket Project campaign trailer is featured on YouTube’s homepage today. With just 33 days left, the Rocket Project team shares their goals and inspirations in this video. To keep up with the team’s progress, check back on the Rocket Project web site we designed for daily updates.

5, 4, 3, 2, 1…blastoff!

Monday, March 1st, 2010

We partnered with Sony to develop the online hub, The Rocket Project, in collaboration with 180 LA for this exciting, community-driven campaign that asks the question, “Can a VAIO launch a rocket into space?”

It turns out a Sony VAIO notebook has more processing power than the first rocket to land on the moon. Eight ambitious high school students led by Tom Atchison, founder of the Mavericks Civilian Space Foundation, will use their new VAIO CW and F series laptops to design and build a 25 feet tall, 500-pound rocket that will attempt to reach the stratosphere.

Follow the story with day-to-day coverage, photos, and videos on the rocket’s progress. 41 days until blastoff!

The Rocket Project is Coming

Tuesday, February 2nd, 2010

rocket blog

The new 2010 Sony VAIO models are here, and we’re partnering with Sony to reveal just how powerful they are. Stay tuned for more on The Rocket Project, a one of a kind product demo that shows what these remarkable machines can do.



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