Posts Tagged ‘social media’

Letting Google Become Your Wallet

Friday, May 27th, 2011

Yesterday Google Wallet, a mobile payment system was announced, putting us one step closer to the trend of “everything mobile.” People in Japan have been using their phones as an all-in-one credit card, boarding pass and more for years now and we’ve been long anticipating when this would become the norm in the U.S. We see Google Wallet as a movement that will disrupt the way we interact, not only with payments, but in physical and digital touchpoints, making the two more seamlessly connected.

Many brands are already on board with Google Wallet including Macys, Subway and The Container Store. We’re most excited about how brands can use Google Wallet and the popularity of mobile deals and real time check-ins. Making a morning coffee run could become so much easier and personalized if upon checking in your regular drink gets automatically added to a queue, brewed and paid for with the push or touch of a button. It’s already happened with cameras, video cameras and handheld gaming devices, but we can’t wait to ditch our cash, cards and maybe even ID’s and keys to access everything by carrying just one thing.

Tout Your Klout

Tuesday, October 5th, 2010

Even with the ample number of individuals and companies engaging in social media, questions arise about how valuable social media is. While there isn’t an exact formula to crack the equation, success rate ultimately depends on what you define as value, and whether or not your initiative created a call to action.

Sysomos released a study with statistics revealing just how short the lifespan of a tweet is: approximately one hour. Out of the 1.2 billion tweets sent out, only 1.63% are retweeted within the second hour. The same numbers apply to replies, which doesn’t make an individual’s tweet seem very significant.

retweets-replies-v2

However, that doesn’t mean many brands aren’t taking notice of people in the Twitterverse. A person’s profile and influence on Twitter is being more seriously regarded than ever before. Companies such as Virgin America and the Palms Hotel in Las Vegas have loyalty programs where highly influential tweeters get special amenities and perks in hopes that they will tweet about the great experience to their many followers. The influence rate of a user is determined by services such as Klout, that measure the influence and reach an individual tweeter has. This practice has been done long before social media entered the picture, but the dynamic of what brands are basing their loyalty programs on has changed. What is being said online now influences actions in real life, which is how a brand can more clearly measure success. This is of course, varied on a case-by-case basis. However, the ultimate goal is to have the conversations and actions taking place around your brand online cause a purchase to be made or a service to be bought. The power of a strong voice online should not be overlooked, and most brands certainly aren’t.

Poll: Getting Social

Friday, September 17th, 2010

In the realm of social media giants, Facebook is the champ with over 500 million users. Foursquare and Twitter are neck to neck with about 200 million each. Foursquare, upon realizing virtual badges and titles would only interest users for so long, has boosted user engagement by partnering up with big players like Domino’s and Jimmy Choo to offer tangible incentives. Although the increase of user growth in social media channels is steady, there are still arguments on whether some applications are here to stay or temporary trends.

Which social media channel do you spend the most time updating?

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