Announcing the launch of made for each other, an integrated campaign we created to introduce simplehuman’s new collection of soap and sensor pump systems that are crafted and designed to work in harmony, like milk and cookies.
The made for each other campaign includes an online experience, videos at retail point of sale, and a Facebook game and contest. The online experience features a soap shuffle interface that allows users to mix and match different pairs of soaps and pumps and buy them together with one click.
We also directed a series of product videos that are displayed across retail, online, and social media to highlight all the benefits and features of the new simplehuman soap lineup. All the soaps are optimized to work hand-in-hand with the high-efficiency pumps and the no-drip valve, ensuring no messy drips or clogs.
The made for each other site has a customized design to run on both mobile and tablet devices, allowing users to swipe through the soap shuffle interface.
The Facebook game gives users a fun way to learn about the products and a chance to win them. Players are timed on how fast they can uncover all the pairs, with the quickest users featured on a leaderboard that shows which simplehuman products they are eligible to win. Prizes are only up for grabs for a week, so give the game a go and test your memory skills here.