We’re pleased to launch Herman Miller’s online store, the brand’s first direct-to-consumer e-commerce site. In order to give consumers the best possible shopping experience, we created an e-commerce strategy that allows people to directly interact with the Herman Miller brand while shopping.
Along with the product configuration tools customers can play with, users are given the widest range of product options available. The Shop by Room section allows consumers to visualize how Herman Miller products fit into their individual lifestyles, providing product options for a living room, dining room, or office space. For design inspiration, you can visit the Shop by Designer section for all products by the Eames, Nelson, Noguchi or Béhar. We also collaborated with architectural photographer Juergen Nogai, who was Julius Shulman’s partner, in directing a photo shoot of the furniture in inspiring spaces.
Integrated with the overall Herman Miller web experience, the online store is visually driven, giving window-shopping a whole new meaning.
Shop by room.
Customize your own Aeron chair.