Creative Economy
Wednesday, November 10th, 2010We collaborated with Otis to design their 2010 Creative Economy report with the launch of this year’s program, “The Power of Art and Artists.”
As a pioneer of the industry landscape, Otis is the first institution to release a study that captures the monumental economic influence of the creative industries in Southern California, substantiating the region as a creative capital. The Creative Economy report contains valuable content for creatives like ourselves, as well as students, parents, researchers, and professors. Through it we get a clear sense of the landscape of our industry in a nutshell; highlighting trends and helping newcomers to the industry understand opportunities and challenges. We brought the report to life by presenting the high-level findings in a visually engaging and interactive way. The infographics illustrate how the creative economy impacts the overall business sector with breakdowns within specific industries including digital media, entertainment, fashion, and product design.
More than just a summary of industry facts, the report tells the story of the possibilities and potential within our creative economy.

