Posts Tagged ‘Mattel’

Barbie, Icon of California Design

Sunday, December 4th, 2011


We’ve been working with Mattel for the past few years on Barbie and currently over at the LACMA, as part of California Design, 1930-1965: “Living in a Modern Way,” the original 1959 Barbie doll and her boyfriend, Ken, introduced in 1961, are on display.

Originally designed in Hawthorne but made in Tokyo, the dolls are a gift from Mattel, Inc., sponsor of the exhibition and an example of a postwar California success story. Formed around 1945 in a Los Angeles garage, Mattel envisioned a three-dimensional fashion doll onto which a child “could project her own dreams of the future.” Fifteen years later, Barbie was born.


It was interesting to see Barbie’s Dream House, which was made out of cardboard, but surprisingly modern in design.



Be sure to check out the exhibition before it closes to see many of the great California design stories.

Playtime with Mattel

Thursday, September 15th, 2011


Hello is continuing our relationship with Mattel as a strategic design partner – working on several top secret projects.  We are currently collaborating on two of our favorite toy brands: Barbie, icon in the fashion doll industry for the past fifty years and Monster High, which has a giant cult following.


It’s Official

Thursday, February 17th, 2011

Congrats to our friends at Mattel for reuniting Barbie and Ken.

Work is Play

Monday, August 9th, 2010




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