Posts Tagged ‘living social’

Coupons or Check-ins

Wednesday, January 26th, 2011


With the Google + Groupon deal off the table, it’s just been announced that Google’s releasing its own coupon competitor, Google Offers. Groupon has been rapidly growing and making headlines this past year so it was only a matter of time before Google joined the group-buying fray and appealed to local business advertisers.

However, group buying and location-based services are still in the beginnings of development and are definitely not deemed mainstream yet. By throwing in a bit of game mechanics like reaching a target number of votes to score a deal, or being awarded for the number of check-ins, a wider audience is targeted outside the tech geek circle, including moms. However, the real value lies in, well, value. Sites like Groupon and Living Social are valuable as coupons, but more so as experiences. People might not go bungee jumping or macaroon making until the experience is set before them with a decent price tag.

We’re expecting to see group buying sites and check-ins become much more personalized with applications like Geoloqi, where automatic check-ins and functions like your grocery list popping up as you enter the market are set in place. If group buying and location-based services become staple tools for the everyday person running errands, retailers can tap into a real-time database where sharing your location and what you buy becomes mainstream. If it becomes useful enough, people will adopt it, influencing long-term mainstream consumer behavior.

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Get Your Groupon

Tuesday, August 3rd, 2010

group buying concept

According to a recent data report released by, digital coupons have grown 100% this year, while newspaper coupons rose to 8.4%.

We like deals as much as anyone and recently, we’ve been getting them from sites like Groupon and Living Social. The movement of social shopping is gaining steam, but whether it will take off like social media giants Twitter, Facebook, or Flickr still remains to be seen. With the explosive popularity of social media and rising number of engaged users tweeting and liking, it was only a matter of time before startups began to create social media commerce services as well.

There is a wide range of commerce applications, all of which differ in level of involvement and amount of information users share. Applications like Swipely and Blippy ask users to sync their credit card transactions in order to share purchases with friends. Groupon, EarlyBird, and Living Social bring users daily deals. In Groupon’s case, deals are “unlocked” if enough people sign up for the offer – group buying. Groupon is now expanding its movement with Personalized Deals, which will customize daily deals each user receives, a move that competitors such as DealPop is making as well.

Although purchase sharing apps aren’t catching on yet – understandable since transactions aren’t exactly something most users want to share – group buying is rapidly expanding into more markets, giving services like Groupon leveraging power on which companies it chooses to feature. These services are changing how new products and businesses promote themselves to a larger audience — and we’re keeping an eye on how the power of collective buying impacts marketing strategies.

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