The LAFlash Adobe user group invited Hello to speak at their monthly meeting where the theme was using Flash for touch interaction.
From our team, Hiro Niwa, Creative Director/Co-founder, and Erich Binder, Flash Developer, presented our TaylorMade Golf touch screen. The touch screens were launched in golf retail stores across the nation, making TaylorMade the first golf brand to bring a digital experience to consumers at point of sale. The presentation walked through our design process including prototypes and insights into the more technical aspects of Flash development. Ultimately, the success of the project was a result of finding the right balance between design and development.
We also had the unexpected surprise of winning the raffle drawing, where we won a ticket to FITC San Francisco! See you all there.