Posts Tagged ‘Flash’

FITC San Francisco

Monday, August 23rd, 2010

Last week we were in San Francisco, the heart of the Flash world, for the FITC conference. We met with top Flash developers and designers, gaining inspiration and releasing our inner nerds as we explored new directions in Flash. Despite the Apple and Adobe controversies, we’re excited to see Flash heading into the mobile space. We’re always looking for the best tools and innovations to inform and improve our work for clients — and how to continuously push the potential of Flash.

FITC SF

Eugene Zatepyakin explaining how Adobe Flash can be used for efficient object recognition.

FITC SF

CTO of Adobe, Kevin Lynch, announcing Adobe’s direction towards mobile.

FITC SF

The audience in Colin Moock’s panel playing Bunny Blaster through his Megaphone technology.

Our attention was grabbed by Seb Lee-Delisle, founding partner at Plug-in Media, and his talk, Space Invading. He presented past projects incorporating 3D into games and public art installations using tools such as webcam motion detection and massive projectors. Grant Skinner’s presentation was one of the most inspiring on how he stays excited about Flash and is constantly picking small projects that help him explore different areas of Flash during times of procrastination. Colin Moock introduced us to MegaPhone, a technology he created to enable users to build simple chats or connect a mobile phone to a game running on a public screen.

It’s always exciting to see what our friends in the field are coming up with.

Touch Interaction with Flash

Thursday, July 22nd, 2010

LA-Flash

The LAFlash Adobe user group invited Hello to speak at their monthly meeting where the theme was using Flash for touch interaction.

From our team, Hiro Niwa, Creative Director/Co-founder, and Erich Binder, Flash Developer, presented our TaylorMade Golf touch screen. The touch screens were launched in golf retail stores across the nation, making TaylorMade the first golf brand to bring a digital experience to consumers at point of sale. The presentation walked through our design process including prototypes and insights into the more technical aspects of Flash development. Ultimately, the success of the project was a result of finding the right balance between design and development.

We also had the unexpected surprise of winning the raffle drawing, where we won a ticket to FITC San Francisco! See you all there.

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