Posts Tagged ‘e-books’

Reading Social

Wednesday, November 3rd, 2010

Since the initial move from print to digital, publishers have been using digital to create a better reading experience. We’ve already seen Conde Nast publications, WIRED and Gourmet use digital innovation to create rich, engaging applications on new platforms such as the iPad. While delivering the great content that has come to be expected by their readers, the applications created have taken their content further by integrating the iPad’s touch screen and leveraging streaming video to further capture reader interest. The shift from print to digital is not a duplication process of transferring reading from one platform to another. The most successful transitions have provided a means for users to interact with and share content, hold discussions, make recommendations, and connect with others in a way that wasn’t possible before.

Authors are also experimenting with book applications dedicated to their individual book. Author Stephen Elliott recently released his app, “The Adderall Diaries,” which includes features such as a dedicated discussion board for readers to hold conversations with him and other readers, access to Elliott’s book tour diary, a RSS feed for events and upcoming titles, and an exclusive video interview of Elliott. Besides novels, textbooks have also entered into digital, including Inkling, an e-book software company that provides textbooks on the iPad. Inkling brings diagrams to life, lets users search, highlight, and take notes instantly with the ability to follow note streams of their professors and friends. Inkling’s goal is to provide a more engaging means of education that attracts students and provides authors with an exciting way to present content.

Digital innovations that allow users to interact with written content and each other satisfy the deeper content longings of readers today. Publishers now have to think of print publications as accessible platforms that can transform the couch potato to a person who multitasks. With the constant release of new reading devices such as the NOOKcolor, we definitely see a trend in e-readers becoming tablets and publishers pushing even more engaging options to accompany e-books and applications.

Can’t Judge a Book With No Cover

Wednesday, March 31st, 2010

Today's CoverSpy feed on what New Yorkers are reading.

We follow CoverSpy on Twitter, a group who describes themselves as “a team of publishing nerds who hit the subways, streets, parks & bars to find out what New Yorkers are reading now.”

Most people get their reading list through recommendations. Friends, family, or even Oprah, share what they’ve read and liked, which people automatically add to the list of “books to read.” CoverSpy takes this to the next level and tweets book titles with brief stats on readers, including gender, age, physical attributes, and what type of transportation they were spotted reading.

With e-books like the Kindle and the new iPad that’s coming out this Saturday, readers can no longer cover spy. E-books make that virtually impossible. CoverSpy’s tweets on Kindle books currently read, “Title Unknown, Author Unknown (F, 20s, mehndi on hands, fuchsia scarf, Q train).”

For people who still like knowing what others are reading, we imagine an application will be developed that addresses this problem. Perhaps an app that motivates readers to share books they’re reading in real time. Or maybe something similar to Amazon’s buyer behavior for readers, a list that shows who have read which books, and what other books they enjoy. Whatever the case, sharing is a huge component of social media, and books are one of America’s oldest forms of sharing.



RSS Feed