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	<title>Hello &#187; Collins design</title>
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	<description>Hello Design, an Interaction Design Agency</description>
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		<title>Designing for the Greater Good</title>
		<link>http://blog.hellodesign.com/2010/01/26/designing-for-the-greater-good/</link>
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		<pubDate>Tue, 26 Jan 2010 19:41:47 +0000</pubDate>
		<dc:creator>scott</dc:creator>
				<category><![CDATA[Publications]]></category>
		<category><![CDATA[Collins design]]></category>
		<category><![CDATA[Crescent Hill Books]]></category>
		<category><![CDATA[Designing for the Greater Good]]></category>
		<category><![CDATA[Jonathan Cleveland]]></category>
		<category><![CDATA[Peleg Top]]></category>
		<category><![CDATA[The Broad Foundations]]></category>

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		<description><![CDATA[Designing for the Greater Good hits bookstores today, a study of great nonprofit branding campaigns. Our work with The Broad Foundations is featured within the pages, and we’re honored to be included among other nonprofit campaigns that gained success through effective branding and design. For the first 125 books sold, the authors will donate $10 [...]]]></description>
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<p><a href="http://www.designingforthegreatergood.com/" target="_blank">Designing for the Greater Good</a> hits bookstores today, a study of great nonprofit branding campaigns. Our work with <a href="http://www.broadfoundation.org/" target="_blank">The Broad Foundations</a> is featured within the pages, and we’re honored to be included among other nonprofit campaigns that gained success through effective branding and design.</p>
<p>For the first 125 books sold, the authors will donate $10 per book in the buyer’s name to the American Red Cross in aid of Haiti earthquake victims.</p>
<p>At Hello we aren’t strangers to working with nonprofit organizations, or schools and museums. Since day one we have continuously built relationships with organizations we share beliefs with, and we plan to continue our commitment in working with them.</p>
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