Today we are launching POV (Points of View) for Herman Miller, a series we directed celebrating five California architects’ perspective on design. POV provides special access to each architects’ point of view on topics like materials, prefab and indoor/outdoor spaces.

We interviewed architects such as Marmol Radziner, pioneers in prefab architecture and Jim Jennings who designed the well-known Desert One house, a Palm Springs retreat. Users can visit POV to watch the interviews and explore a photo gallery of each home.

We partnered with photographer Juergen Nogai (Julius Shulman’s former business partner) to capture Herman Miller products in these homes in a section called Inspired Spaces. Fans can also sign up for a chance to win Modernism Rediscovered, a collection of forgotten architectural masterpieces, from Julius Shulman’s personal archives. Watch the videos and enter to win here.

In collaboration with Sony and 180 LA, we launched the website for Project Shiphunt, an ultimate product demo for Sony VAIO which is featured on YouTube’s homepage today.

The campaign kicked off with Oceans of Treasure, a game-based sweepstakes that lets players dive underwater using Google Ocean’s API and discover buried treasure using Sony VAIO laptops. During the game players learn about the technology and capabilities of the new VAIO laptops, which let you do amazing things like discover sunken ships or launch a rocket into space. Stay tuned for more updates from Project Shiphunt!

Today we launched the new TaylorMade Golf site, home to the #1 driver on tour. The new site reflects TaylorMade’s leadership in crafting a wide range of products with leading technology and features, including the new R11 and Burner Superfast 2.0 Metalwoods, which lead the way in their new white product lineup. The science behind TaylorMade’s new white products results in various benefits, from eliminating hot spots to providing better contrast and alignment. Made for golfers by golfers, TaylorMade’s products are given the spotlight and become tangible through video, detailed specs and tour pro testimonials, giving users an intuitive understanding of the product lineup. We wanted players to be able to navigate through the site easily and simplify the online experience by putting the most sought after information front and center in a clean and simple design.

TaylorMade’s new site has five core features:

• Site Architecture: The latest and greatest products and news are featured prominently on the homepage, leading users to the latest content quickly.

• Products and TaylorMade Tour Pros: Each product and Tour player comes alive on the site with video, detailed specs and testimonials. “What’s in the bag” lets users dive into the specs and details on equipment their favorite tour players are using.

• #1 on Tour: A dedicated feature providing facts and figures behind TaylorMade products, giving context behind their position as the #1 driver in golf and a leader in the golf industry.

• Custom Fitting and Tech: The new site details the technology benefits behind the products and explains the importance of custom fitting for clubs. TaylorMade offers a wide range of fitting options from demo days to performance labs where MATT (Motion Analysis Technology by TaylorMade) is used for a 3D clubfitting experience. Die-hard golfers can also visit the Kingdom for the ultimate clubfitting experience.

• Technology: The site is built in HTML5 with the capability to display Flash modules and can dynamically switch content onto an iPhone or iPad.

We’re pleased to see simplehuman’s 30 days of simple featured as today’s CommArts Webpick of the Day. With 30 days of simple, we wanted to educate consumers on the core features of simplehuman’s wide range of products, which the brand refers to as “tools for efficient living.” Each video highlights a simplehuman product and how it is designed to make life easier at home – like a sensor can that opens based on your movement or the new pet food can that keeps kibbles fresh and your pets out. There’s still time to win a product from 30 days of simple, enter to win here.

 
Today we are launching 30 days of simple from simplehuman, an interactive site for people to experience simplehuman’s wide range of tools for efficient living. We shot 30 product videos for the site with each video highlighting a core feature, providing a way for people to visually learn about the products. If people like what they see, they can choose any product to enter and win.

 
Starting April 1st, a winner is chosen every day. From their newly designed Sensor Can to the automatic Soap Sensor Pump, there are tools to be won to make anyone’s life more efficient at home.

Learn about the products and enter to win – it’s that simple.

Today Tillamook.com was selected as the Webpick of the Day in Communication Arts. As Tillamook’s digital agency of record, we designed the site in reflection of Tillamook’s new branding. The site has a wide range of exclusive content and ways to interact with the brand, from making recipes from the Grilled Cheese Truck, the Bunk Bar, and the American Grilled Cheese restaurant to scoring Tillamook cheese by testing your knowledge in the Cheese IQ quiz. The site’s new blog “Loaf Life” shares behind the scenes sneak peeks into events like the Loaf Love Tour and also keeps fans updated on important cheese and dairy news – such as today is National Peanut Butter Lovers Day.

As digital agency of record for Tillamook, we’re kicking off the year with a new online destination at Tillamook.com. Tillamook has a 102-year history of creating award-winning dairy products. To capture the brand’s authenticity, we crafted a digital strategy centered on bringing original content and fun engagement to true lovers of Tillamook cheese. After traveling in search of some of the best grilled cheese chefs in the country, we were invited into their kitchens to capture the secrets behind their mouthwatering recipes. With over 30 recipes, Tillamook Kitchen also includes dozens of video recipes from Chefs Tommy Habetz of Bunk Bar in Portland, Dave Danhi of the Grilled Cheese Truck in Los Angeles, and Heidi Gibson, seven-time winner of the Grilled Cheese Invitational, of the American Grilled Cheese Kitchen in San Francisco.

The new Tillamook.com homepage.

Meet some of the country’s best grilled cheese chefs.

The site runs on Tillamook Time, dynamically changing from breakfast to lunch and dinner recipes based on the time of day. Of course, if your sleeping schedule is turned around or you have funny eating habits, you can still find the other recipes on the site. Fans who want to win Tillamook products can test their cheese knowledge with the Cheese IQ quiz. Leveraging Tillamook’s existing fanbase of over 100,000, we bring a new “Loaf Life” blog connecting all Tillamook lovers to behind-the-scenes sneak peeks and events both online and locally.

Introducing the world’s best medium cheddar.

The new Loafster convertible on Tillamook’s blog, Loaf Life.

For our most recent collaboration with Dermalogica, we launched the new International Dermal Institute (IDI) website today, providing skin care professionals a home for career guidance, further education, and indispensable tools.

As the root of Dermalogica and the foundation that started it all, IDI is an industry leader in skin care education, being the first to provide a curriculum designed to help professionals reach their career goals. In designing the site, we wanted to create a support-based community for skin therapists with features like Career Mapping and Test Your Knowledge, where classes are tailored to a user’s level of experience and education. An education path is provided along with success stories and relevant articles and videos. We built the site to be accessible across platforms including mobile and tablet devices.

IDI continues to raise the bar on the possibilities of a career in skin therapy and their new site serves as a go-to source for all professionals in the industry.

Compass System Visualizer tool we designed for Herman Miller’s new line of modular systems.

Healthcare facilities operate in a constantly changing environment. We launched Compass System with Herman Miller to provide solutions for healthcare organizations in managing their spaces. Compass addresses evolving healthcare facility conditions with a rail system that allows components to be adjusted, modified, and re-utilized over and over.

We launched a Compass System Visualizer tool to help users understand the product in a visual, responsive way. Users can explore the systems in different room setups and watch components interactively fit into setups like an exam room or emergency room. Hot points explain why a room setup would require components like a higher cabinet or a rotating counter surface. Play with the Compass System Visualizer.

This week we launched the new website for Geiger International, a high-quality wood furnishings company. The visually driven site emphasizes Geiger’s legacy of craftsmanship by showcasing their line of products including casegoods, wood desking, and seating. We designed the site with a focus on better user experience, enabling architects and designers to quickly access images, product literature, and specs. As part of the Herman Miller family, Geiger shares the same values and commitment to quality of materials and sustainability that is reflected in every product, down to the detail of the wood grain. Explore Geiger’s legacy here.