Action!
Friday, June 12th, 2009Here are some behind the scene photos from a shoot we just directed for an integrated product launch.

We had a lot of fun using this big camera.

And this little one too.
Here are some behind the scene photos from a shoot we just directed for an integrated product launch.

We had a lot of fun using this big camera.

And this little one too.
We are excited to launch the new Herman Miller web site. We crafted the digital strategy for the site along with tools and resources for architects and designers. There is a new image library, videos, configurator, and a blog called “Discover.” The design and development was a massive effort and continues to be amazing to work on.

Herman Miller works for a better world around you, check out this brand video. BTW – Herman Miller really does bottle their own honey!

Check out Herman Miller’s newest chair: setu. It features a kinetic spine that bends and flexes with your every move. The spine is made out of one piece which bridges the base with chair’s back. And that’s how they got the name “setu” which in Hindi means “bridge.” The chair was designed by Studio 7.5 from Berlin. Check out how it was made:
We found this video on YouTube and are now inspired to form our own Hello iPhone band. I guess the question is what can’t you do on an iPhone? Rock on.
We’ve been hard at work on a new web site for Herman Miller, the brilliant people behind the Aeron and our favorite Eames chairs. There’s lots of good stuff cooking and in the mean time, check out this video created by our sister agency, mono, for the new Embody chair. Now get up and stretch!
We’ve been cranking on a new web site for Royal Elastics in collaboration with the super talented guys over at Nanospore. Here’s the teaser and the site’s coming soon at www.royalelastics.tv.
David Lai, CEO/Creative Director, was interviewed on BNET’s Dog and Pony. Check it out.
We just wrapped up shooting a web-exclusive video for Callaway Golf. It’s all about the golf ball making process—who would have thought a golf ball was so complex? But we learned that most professional golfers think golf balls are more important than any club they have in their bag.
The different technologies that go into each part of the ball—the core, molding, and cover drastically impact ball trajectory, spin, feel, and sound. In the end, it’s a 20+ step process just to make 1 golf ball, not including testing and packaging. It was most interesting to see the various robots and machines they use for testing. Our favorite was the high-speed cameras that captured the ball in flight.
Now this is a golf cart that we’d love to take out on the course.
Being one of the first in line for the iPhone and having been amazed (like the rest of the TED crowd) by Jeff Han’s multi-touch demo (video below), we figured it was a good idea to start thinking about designing multi-touch interfaces.
The only problem was we didn’t have a multi-touch table so we decided to build our own. After all, how hard could it be? It turned out to be a bit harder than we thought when we found ourselves soldering on LEDs and pouring quick-dry silcone onto our screen. Our multi-touch table is based on FTIR (Frustrated Total Internal Reflection) just like Jeff Han’s and we’re happy to say we got it to work. Now we just need to design something for it.
Our quick and dirty prototype for our multi-touch table.
Soldering on LEDs in our conference room.
Here’s how the LEDs looked when they were all in the track.
Putting the multi-touch table together in our studio.