Archive for the ‘Video’ Category

Dog and Pony Interview

Tuesday, November 4th, 2008

David Lai, CEO/Creative Director, was interviewed on BNET’s Dog and Pony. Check it out.

Dermalogica Shoot

Friday, October 10th, 2008

We did a green screen shoot today for the new Dermalogica web site we are working on. We got to work with a professional skin care therapist and got lots of great tips for keeping our skin nice and healthy.

FWA Site of the Day

Saturday, July 5th, 2008

We’re happy to announce that youbethedriver.com was Site of the Day at FWA.

Callaway Golf Shoot

Friday, April 18th, 2008

We just wrapped up shooting a web-exclusive video for Callaway Golf. It’s all about the golf ball making process—who would have thought a golf ball was so complex? But we learned that most professional golfers think golf balls are more important than any club they have in their bag.

The different technologies that go into each part of the ball—the core, molding, and cover drastically impact ball trajectory, spin, feel, and sound. In the end, it’s a 20+ step process just to make 1 golf ball, not including testing and packaging. It was most interesting to see the various robots and machines they use for testing. Our favorite was the high-speed cameras that captured the ball in flight.

Now this is a golf cart that we’d love to take out on the course.

Multi-Touch R+D

Saturday, March 8th, 2008

Being one of the first in line for the iPhone and having been amazed (like the rest of the TED crowd) by Jeff Han’s multi-touch demo (video below), we figured it was a good idea to start thinking about designing multi-touch interfaces.

The only problem was we didn’t have a multi-touch table so we decided to build our own. After all, how hard could it be? It turned out to be a bit harder than we thought when we found ourselves soldering on LEDs and pouring quick-dry silcone onto our screen. Our multi-touch table is based on FTIR (Frustrated Total Internal Reflection) just like Jeff Han’s and we’re happy to say we got it to work. Now we just need to design something for it.

Our quick and dirty prototype for our multi-touch table.

Soldering on LEDs in our conference room.

Here’s how the LEDs looked when they were all in the track.

Putting the multi-touch table together in our studio.

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