“The key to disruption is going beyond what people expect.” – David Lai

Our CEO/Creative Director, David Lai, was invited to the WIRED Business Conference in June, where he was interviewed by Porsche along with Matt Jarvis, 72andSunny’s Managing Director and Fred Bullock, HP’s VP of Marketing.

David was asked to comment on disrupting the marketplace with innovation, what instincts to follow for success and how passion drives business. The interviews can be viewed on WIRED.com as well as WIRED’s most recent issue, “The Web is Dead.”

Hello’s collaboration with Herman Miller featured in HOW’s “My Best Work” column.

In every issue of HOW, the magazine features a noted designer to ask one question: “What is your best, favorite, or most memorable design project?” For this month’s issue, our CEO/Creative Director, David Lai, answered with, “Herman Miller.”

Hello has worked with Herman Miller for a few years now, and we’ve always valued our relationship with them and our shared philosophy on the power of good design. We admire Herman Miller for their thoughtfulness in approach in making things human, and love hearing all the stories they have to share.

There’s something really special about going behind the scenes of a company you truly admire. – David Lai

“If you see someone walking down the streets of Los Angeles waving an iPhone like Errol Flynn in an old swashbuckling pirate movie, blame Scott Arenstein ’02—and Gustavo Dudamel.” – Scott Martelle, Occidental Magazine

Our Account Director, Scott Arenstein, was featured in his alma mater’s magazine for Hello’s work with the Los Angeles Philharmonic. As a Music History major, Scott’s passion for classical music began at age five when he first learned to play the violin. Oxy Magazine’s article highlights Scott’s leading role in Hello’s campaign with the LA Phil in welcoming classical music sensation, Gustavo Dudamel, to the LA community. The project simultaneously reached out to fans internationally, enabling them to connect with Dudamel through interactive experiences, like turning their iPhone into a conductor’s baton. Read the article here.

Our LA Phil Bravo Gustavo site and iPhone app are featured in Contagious Magazine from the UK. Digital meets classical when your iPhone turns into a conductor’s baton.

Communication Arts has chosen our Andy Warhol Foundation site as “Webpick of the Day.” The Foundation supports innovative, contemporary artists of today, and primarily focuses on the spirit of pushing art further by fostering challenging and experimental work. Grants are awarded to not-for-profit organizations that cultivate the freedom of artistic expression. The Foundation also works to uphold the Warhol legacy through the collection and preservation of his art. Our web site illustrates the Foundation’s mission and includes an interactive map that pinpoints organizations that have benefited from the Foundation’s grants programs across the nation and abroad.

Designing for the Greater Good hits bookstores today, a study of great nonprofit branding campaigns. Our work with The Broad Foundations is featured within the pages, and we’re honored to be included among other nonprofit campaigns that gained success through effective branding and design.

For the first 125 books sold, the authors will donate $10 per book in the buyer’s name to the American Red Cross in aid of Haiti earthquake victims.

At Hello we aren’t strangers to working with nonprofit organizations, or schools and museums. Since day one we have continuously built relationships with organizations we share beliefs with, and we plan to continue our commitment in working with them.

Fast Company has announced that Alex Bogusky of CP+B will take on the new role of Chief Creative Insurgent at MDC Partners, our parent company. David Lai, CEO/Creative Director shares his thoughts on Bogusky’s new role. Read it here.

Cool to see that our hello t-shirt and hello mug were both featured in the new “The Big Book of Self Promotion.” It’s a big book indeed with over 384 pages!

Our client Herman Miller and Steve Frykholm, Vice President and Creative Director, was interviewed in the 50th anniversary issue of Communication Arts. We feel lucky that we get to work with him. Get your copy now – March/April 2009 issue.

Fresh off the Index Book presses in Spain, our Toyota Yaris web site is featured in the new book titled “Feedback, Direct and Interactive Marketing.” You can find us on page 102.