Our CEO/Creative Director, David Lai, sat down with the LA Egotist to chat about his background and how Hello came to be. The Egotist Network covers advertising and design news across 24 cities. David’s interview shares what the best thing about being in the digital industry is to some of his favorite local spots in the city. Read the full article here.

Last summer the Lynda.com crew spent several days at Hello conducting interviews and shooting footage for Creative Inspirations, their documentary series. The documentary captures the history of Hello to what our agency has grown into today – sharing our work, space, and philosophies that are the driving force behind our love for creating experiences that continue to grow and evolve with our industry.

Lynda.com’s mission is to provide the tools needed to help people reach their creative and career goals. Creative Inspirations is part of Lynda.com’s courses that aims to re-energize and inspire creatives by interviewing top creative professionals and sharing how they think, work, and reached the pinnacle of their respective fields. We are honored to be included in this series featuring exemplary individuals and companies’ in all the creative walks of life. Watch the full documentary here.

“The key to disruption is going beyond what people expect.” – David Lai

Our CEO/Creative Director, David Lai, was invited to the WIRED Business Conference in June, where he was interviewed by Porsche along with Matt Jarvis, 72andSunny’s Managing Director and Fred Bullock, HP’s VP of Marketing.

David was asked to comment on disrupting the marketplace with innovation, what instincts to follow for success and how passion drives business. The interviews can be viewed on WIRED.com as well as WIRED’s most recent issue, “The Web is Dead.”

“If you see someone walking down the streets of Los Angeles waving an iPhone like Errol Flynn in an old swashbuckling pirate movie, blame Scott Arenstein ’02—and Gustavo Dudamel.” – Scott Martelle, Occidental Magazine

Our Account Director, Scott Arenstein, was featured in his alma mater’s magazine for Hello’s work with the Los Angeles Philharmonic. As a Music History major, Scott’s passion for classical music began at age five when he first learned to play the violin. Oxy Magazine’s article highlights Scott’s leading role in Hello’s campaign with the LA Phil in welcoming classical music sensation, Gustavo Dudamel, to the LA community. The project simultaneously reached out to fans internationally, enabling them to connect with Dudamel through interactive experiences, like turning their iPhone into a conductor’s baton. Read the article here.