“The key to disruption is going beyond what people expect.” – David Lai

Our CEO/Creative Director, David Lai, was invited to the WIRED Business Conference in June, where he was interviewed by Porsche along with Matt Jarvis, 72andSunny’s Managing Director and Fred Bullock, HP’s VP of Marketing.

David was asked to comment on disrupting the marketplace with innovation, what instincts to follow for success and how passion drives business. The interviews can be viewed on WIRED.com as well as WIRED’s most recent issue, “The Web is Dead.”

“If you see someone walking down the streets of Los Angeles waving an iPhone like Errol Flynn in an old swashbuckling pirate movie, blame Scott Arenstein ’02—and Gustavo Dudamel.” – Scott Martelle, Occidental Magazine

Our Account Director, Scott Arenstein, was featured in his alma mater’s magazine for Hello’s work with the Los Angeles Philharmonic. As a Music History major, Scott’s passion for classical music began at age five when he first learned to play the violin. Oxy Magazine’s article highlights Scott’s leading role in Hello’s campaign with the LA Phil in welcoming classical music sensation, Gustavo Dudamel, to the LA community. The project simultaneously reached out to fans internationally, enabling them to connect with Dudamel through interactive experiences, like turning their iPhone into a conductor’s baton. Read the article here.

David Lai, CEO/Creative Director, was interviewed on BNET’s Dog and Pony. Check it out.

Will Sherwood interviews David Lai for his “Success Secrets of the Graphic Design Superstars” web site. Check out the interview here.