Hello » Flash

Touch Interaction with Flash

julienne — Thu, 22 Jul 2010 14:40:13 +0000

The LAFlash Adobe user group invited Hello to speak at their monthly meeting where the theme was using Flash for touch interaction.

From our team, Hiro Niwa, Creative Director/Co-founder, and Erich Binder, Flash Developer, presented our TaylorMade Golf touch screen. The touch screens were launched in golf retail stores across the nation, making TaylorMade the first golf brand to bring a digital experience to consumers at point of sale. The presentation walked through our design process including prototypes and insights into the more technical aspects of Flash development. Ultimately, the success of the project was a result of finding the right balance between design and development.

We also had the unexpected surprise of winning the raffle drawing, where we won a ticket to FITC San Francisco! See you all there.

LA Phil’s Bravo Gustavo Launches

scott — Thu, 24 Sep 2009 23:45:17 +0000

Ever wonder what it’s like to conduct a first-rate orchestra? Here’s your chance with the Bravo Gustavo game. Cue in the correct section of the orchestra and rack up your points–can you earn Super Maestro status?

We launched this game as part of an overall campaign to welcome Gustavo Dudamel who takes over as the LA Phil’s Music Director this year. The site features exclusive video (cool interview of Gustavo and composer John Adams), Gustavo’s Deutsche Grammophon recordings, and the Bravo Gustavo iPhone app.

The app allows you to choose a piece of music by the LA Phil and then conduct in real time using the accelerometer to adjust tempo. Conduct fast, conduct slow–you are in control of the orchestra. (If you’re shy you can tap the screen.)

Download the app.

Hit It Pure Wins FWA

david — Sun, 05 Apr 2009 00:04:49 +0000

Hit It Pure, an online game we created for Callaway Golf, has won The FWA Site of the Day award! The game allows players to hit pure shots with Callaway Golf’s latest drivers. Hidden bonuses/secret codes are hidden throughout the Callaway Golf web site to make this truly the unconquerable game. See if you can land in the top 10.

Toyota Yaris in Feedback

david — Sun, 29 Mar 2009 02:28:02 +0000

Fresh off the Index Book presses in Spain, our Toyota Yaris web site is featured in the new book titled “Feedback, Direct and Interactive Marketing.” You can find us on page 102.

Speaking at FITC Toronto 2009

david — Wed, 25 Mar 2009 03:01:43 +0000

Our Flash Director, Steven Sacks, will be speaking at FITC Toronto from April 25-28th. He is the author behind the Gaia Framework for Adobe Flash, a revolutionary open-source framework for Flash the drastically reduces the development time when building Flash web sites. Steven will be speaking about Gaia and how you can use it in your own projects. We used it in fact to build Dermalogica.com if you want to see what it can do.

Royal Elastics x Nanospore

david — Wed, 14 Jan 2009 04:52:28 +0000

We’ve been cranking on a new web site for Royal Elastics in collaboration with the super talented guys over at Nanospore. Here’s the teaser and the site’s coming soon at www.royalelastics.tv.

Guidelines for Online Success

david — Tue, 09 Sep 2008 03:09:45 +0000

Check out the new book from Taschen, “Guidelines for Online Success” from the founder of FWA, Rob Ford. It’s a great book and awesome to see our Toyota Yaris project featured in this book too.

FWA Site of the Day

david — Sun, 06 Jul 2008 05:37:58 +0000

We’re happy to announce that youbethedriver.com was Site of the Day at FWA.

YouBeTheDriver.com Launches!

david — Mon, 09 Jun 2008 06:17:02 +0000

We are excited to announce that youbethedriver.com is now live. Working with Intel, we created an online game experience for fans of the BMW Sauber F1 team. We put users in the driver’s seat with three games: reaction, pit stop, and track challenge.

Do you have what it takes to be a BMW Sauber F1 team driver? Find out at youbethedriver.com.