We’re excited to start working with the LA Phil on a new site for Gustavo Dudamel, the 28-year-old Venezuelan wunderkind, who will take over Esa-Pekka Salonon’s duties as Music Director of the Los Angeles Philharmonic. After watching the documentary The Promise of Music, we know why the LA Phil snatched him up. He was also recently named TIME Magazine’s 100 Most Influential People.
Check out Herman Miller’s newest chair: setu. It features a kinetic spine that bends and flexes with your every move. The spine is made out of one piece which bridges the base with chair’s back. And that’s how they got the name “setu” which in Hindi means “bridge.” The chair was designed by Studio 7.5 from Berlin. Check out how it was made:
Cool to see that our hello t-shirt and hello mug were both featured in the new “The Big Book of Self Promotion.” It’s a big book indeed with over 384 pages!
David Lai, CEO/Creative Director, was interviewed on BNET’s Dog and Pony. Check it out.
We are excited to announce that youbethedriver.com is now live. Working with Intel, we created an online game experience for fans of the BMW Sauber F1 team. We put users in the driver’s seat with three games: reaction, pit stop, and track challenge.
Do you have what it takes to be a BMW Sauber F1 team driver? Find out at youbethedriver.com.
Check out the driver waving to the crowd as he’s making donuts, now that takes skill.
Wish we had one of these in the studio.
An F1 car in a real-life exploded view, a work of art.
Pit Lane Park, hosted by BMW and Intel, kicked off this season in Istanbul. We designed interactive touchscreens and quizzes for the park last year and we’re excited to do it again this year. Over 30,000 people attended the event in Istanbul and it will be headed to Poland, Germany, Hungary, Spain, Russia, and Singapore. We’ve also been cranking on a new online game experience for the Intel BMW F1 team called youbethedriver.com. Stay tuned as it’s set to launch soon.
This year’s Art Center Design Conference was titled “SERIOUS PLAY.” Speakers included John Maeda (formerly of the MIT Media Lab), Phillip Rosedale (creator of Second Life), Paula Scher (Pentagram), David Macaulay (The Way Things Work), Petra Blaisse (Inside Outside), and Eames Demetrios (Eames Office). One of the most enjoyable talks was by John Oliver from The Daily Show, funny guy.
Outside the Art Center College of Design – South Campus in Pasadena
We also got a chance to participate in a hands-on studio session with Tim Brown (President and CEO of IDEO) focused on redesigning airport security. Granted it was a very hard task to accomplish in 2 hours, the exercise gave us all a nice insight into the IDEO design process and how to get people to collaborate and brainstorm.
My group acting out some of the airport security scenarios.
One of the group’s prototype for airport security made with Playmobil toys.
We just wrapped up shooting a web-exclusive video for Callaway Golf. It’s all about the golf ball making process—who would have thought a golf ball was so complex? But we learned that most professional golfers think golf balls are more important than any club they have in their bag.
The different technologies that go into each part of the ball—the core, molding, and cover drastically impact ball trajectory, spin, feel, and sound. In the end, it’s a 20+ step process just to make 1 golf ball, not including testing and packaging. It was most interesting to see the various robots and machines they use for testing. Our favorite was the high-speed cameras that captured the ball in flight.
Now this is a golf cart that we’d love to take out on the course.
We love to drink coffee and tea, it makes us happy. So we designed this hello mug to let the world know how we’re feeling when we’re having a sip. When it’s sitting on your desk, it gives people a friendly shout out as well.
