David Lai, CEO/Creative Director, was interviewed on BNET’s Dog and Pony. Check it out.

We are excited to announce that youbethedriver.com is now live. Working with Intel, we created an online game experience for fans of the BMW Sauber F1 team. We put users in the driver’s seat with three games: reaction, pit stop, and track challenge.

Do you have what it takes to be a BMW Sauber F1 team driver? Find out at youbethedriver.com.

Check out the driver waving to the crowd as he’s making donuts, now that takes skill.

Wish we had one of these in the studio.

An F1 car in a real-life exploded view, a work of art.

Pit Lane Park, hosted by BMW and Intel, kicked off this season in Istanbul. We designed interactive touchscreens and quizzes for the park last year and we’re excited to do it again this year. Over 30,000 people attended the event in Istanbul and it will be headed to Poland, Germany, Hungary, Spain, Russia, and Singapore. We’ve also been cranking on a new online game experience for the Intel BMW F1 team called youbethedriver.com. Stay tuned as it’s set to launch soon.

This year’s Art Center Design Conference was titled “SERIOUS PLAY.” Speakers included John Maeda (formerly of the MIT Media Lab), Phillip Rosedale (creator of Second Life), Paula Scher (Pentagram), David Macaulay (The Way Things Work), Petra Blaisse (Inside Outside), and Eames Demetrios (Eames Office). One of the most enjoyable talks was by John Oliver from The Daily Show, funny guy.

Outside the Art Center College of Design - South Campus in Pasadena

We also got a chance to participate in a hands-on studio session with Tim Brown (President and CEO of IDEO) focused on redesigning airport security. Granted it was a very hard task to accomplish in 2 hours, the exercise gave us all a nice insight into the IDEO design process and how to get people to collaborate and brainstorm.

My group acting out some of the airport security scenarios.

One of the group’s prototype for airport security made with Playmobil toys.

We just wrapped up shooting a web-exclusive video for Callaway Golf. It’s all about the golf ball making process—who would have thought a golf ball was so complex? But we learned that most professional golfers think golf balls are more important than any club they have in their bag.

The different technologies that go into each part of the ball—the core, molding, and cover drastically impact ball trajectory, spin, feel, and sound. In the end, it’s a 20+ step process just to make 1 golf ball, not including testing and packaging. It was most interesting to see the various robots and machines they use for testing. Our favorite was the high-speed cameras that captured the ball in flight.

Now this is a golf cart that we’d love to take out on the course.

We love to drink coffee and tea, it makes us happy. So we designed this hello mug to let the world know how we’re feeling when we’re having a sip. When it’s sitting on your desk, it gives people a friendly shout out as well.

Being one of the first in line for the iPhone and having been amazed (like the rest of the TED crowd) by Jeff Han’s multi-touch demo (video below), we figured it was a good idea to start thinking about designing multi-touch interfaces.

The only problem was we didn’t have a multi-touch table so we decided to build our own. After all, how hard could it be? It turned out to be a bit harder than we thought when we found ourselves soldering on LEDs and pouring quick-dry silcone onto our screen. Our multi-touch table is based on FTIR (Frustrated Total Internal Reflection) just like Jeff Han’s and we’re happy to say we got it to work. Now we just need to design something for it.

Our quick and dirty prototype for our multi-touch table.

Soldering on LEDs in our conference room.

Here’s how the LEDs looked when they were all in the track.

Putting the multi-touch table together in our studio.

We’ve been working hard on a new web site for the Broad Art Foundation, just in time for the opening of the new Broad Contemporary Art Museum (BCAM) at the LACMA. The museum was designed by Renzo Piano and houses rotating contemporary artworks from artists including Jeff Koons, Ed Ruscha, Damien Hirst, Richard Serra, and Andy Warhol. The life-size toy Firetruck by Charles Ray outside is one of our favorites

Why can’t a t-shirt be interactive? We decided to answer that question with our interactive t-shirt. It comes with a sharpie and you just fill in the squares to spell out your own message to the world. We weren’t sure if it would hold up in the wash but so far so good!

Here are some buttons we made for fun. Collect them all!