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	<title>Hello &#187; Culture</title>
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	<link>http://blog.hellodesign.com</link>
	<description>Hello Design, an Interaction Design Agency</description>
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		<title>Warm Wishes from Hello</title>
		<link>http://blog.hellodesign.com/2011/12/23/warm-wishes-from-hello/</link>
		<comments>http://blog.hellodesign.com/2011/12/23/warm-wishes-from-hello/#comments</comments>
		<pubDate>Fri, 23 Dec 2011 14:06:02 +0000</pubDate>
		<dc:creator>nicole</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://blog.hellodesign.com/?p=5089</guid>
		<description><![CDATA[It&#8217;s been a busy and exciting 2011 and in these last few days the Hello studio has been abuzz with production on some fantastic work launching in the New Year. Hello made sure to toast to a wonderful year with a night of Latin American-inspired tapas and holiday cheer. Raise a glass to 2012 and [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s been a busy and exciting 2011 and in these last few days the Hello studio has been abuzz with production on some fantastic work launching in the New Year.</p>
<p><a href="http://blog.hellodesign.com/wp-content/uploads/2011/12/Holiday_565.jpg"><img class="alignnone size-full wp-image-5093" title="Holiday_565" src="http://blog.hellodesign.com/wp-content/uploads/2011/12/Holiday_565.jpg" alt="" width="565" height="323" /></a></p>
<p>Hello made sure to toast to a wonderful year with a night of Latin American-inspired tapas and holiday cheer. Raise a glass to 2012 and Happy Holidays from Hello!</p>
<p><a href="http://blog.hellodesign.com/wp-content/uploads/2011/12/IMG_3348.gif"><img class="alignnone size-full wp-image-5090" title="IMG_3348" src="http://blog.hellodesign.com/wp-content/uploads/2011/12/IMG_3348.gif" alt="" width="565" height="424" /></a></p>
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		<title>Eames: The Architect and the Painter</title>
		<link>http://blog.hellodesign.com/2011/12/06/eames-the-architect-and-the-painter/</link>
		<comments>http://blog.hellodesign.com/2011/12/06/eames-the-architect-and-the-painter/#comments</comments>
		<pubDate>Wed, 07 Dec 2011 05:50:29 +0000</pubDate>
		<dc:creator>scott</dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Web sites]]></category>
		<category><![CDATA[eames documentary]]></category>
		<category><![CDATA[herman miller]]></category>
		<category><![CDATA[herman miller archives]]></category>
		<category><![CDATA[the architect and the painter]]></category>

		<guid isPermaLink="false">http://blog.hellodesign.com/?p=4967</guid>
		<description><![CDATA[In conjunction with the release of “Eames: The Architect and the Painter,” a documentary that illustrates the work and lives of Charles and Ray Eames, we created a companion site connecting the Eames’ legacy and Herman Miller’s design heritage. The site features a visual timeline that pulls out the major collaborations between the Eames and [...]]]></description>
			<content:encoded><![CDATA[<p>In conjunction with the release of “Eames: The Architect and the Painter,” a documentary that illustrates the work and lives of Charles and Ray Eames, we created a <a href="http://www.hermanmiller.com/Eames-Documentary/" target="_blank">companion site</a> connecting the Eames’ legacy and Herman Miller’s design heritage.</p>
<p><a href="http://blog.hellodesign.com/wp-content/uploads/2011/11/12.jpg"><img class="alignnone size-full wp-image-4968" title="Eames Documentary" src="http://blog.hellodesign.com/wp-content/uploads/2011/11/12.jpg" alt="Eames Documentary" width="565" height="351" /></a></p>
<p>The site features a visual timeline that pulls out the major collaborations between the Eames and Herman Miller and the furniture icons they created together. By sharing content uncovered from the Herman Miller archives, our site invites users to take a closer look inside the work of the Eameses.</p>
<p><a href="http://blog.hellodesign.com/wp-content/uploads/2011/11/23.jpg"><img class="alignnone size-full wp-image-4969" title="Eames Documentary" src="http://blog.hellodesign.com/wp-content/uploads/2011/11/23.jpg" alt="Eames Documentary" width="565" height="351" /></a></p>
<p>Historical images, videos and anecdotal quotes are sprinkled throughout the timeline. Users can scroll through the timeline or jump to specific time periods by clicking on the Eames’ signature icons. You’ve probably sat in an Eames chair before and haven’t realized it, like an Eames Molded Plywood chair or Eames Tandem Seating at the airport.</p>
<p>Users have a chance to win the classic Eames Lounge Chair and Ottoman &#8211; seen everywhere from Frasier to Tron &#8211; by <a href="http://www.hermanmiller.com/Eames-Documentary/" target="_blank">signing up for the giveaway</a>.</p>
<p><a href="http://blog.hellodesign.com/wp-content/uploads/2011/11/32.jpg"><img class="alignnone size-full wp-image-4970" title="Eames Documentary" src="http://blog.hellodesign.com/wp-content/uploads/2011/11/32.jpg" alt="Eames Documentary" width="565" height="351" /></a></p>
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		<title>Barbie, Icon of California Design</title>
		<link>http://blog.hellodesign.com/2011/12/04/barbie-icon-of-california-design/</link>
		<comments>http://blog.hellodesign.com/2011/12/04/barbie-icon-of-california-design/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 05:08:46 +0000</pubDate>
		<dc:creator>scott</dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[barbie]]></category>
		<category><![CDATA[california design lacma exhibition]]></category>
		<category><![CDATA[lacma]]></category>
		<category><![CDATA[Mattel]]></category>
		<category><![CDATA[original barbie]]></category>

		<guid isPermaLink="false">http://blog.hellodesign.com/?p=4936</guid>
		<description><![CDATA[We’ve been working with Mattel for the past few years on Barbie and currently over at the LACMA, as part of California Design, 1930-1965: “Living in a Modern Way,” the original 1959 Barbie doll and her boyfriend, Ken, introduced in 1961, are on display. Originally designed in Hawthorne but made in Tokyo, the dolls are [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.hellodesign.com/wp-content/uploads/2011/11/IMG_1839-e1322630682670.jpg"><img class="alignnone size-full wp-image-4946" title="Barbie" src="http://blog.hellodesign.com/wp-content/uploads/2011/11/IMG_1839-e1322630682670.jpg" alt="Barbie" width="565" height="423" /></a></p>
<p>We’ve been working with Mattel for the past few years on Barbie and currently over at the LACMA, as part of <em><a href="../2011/10/04/%E2%80%9Cliving-in-a-modern-way%E2%80%9D-at-the-lacma/">California Design, 1930-1965: “Living in a Modern Way</a>,” the</em> original 1959 Barbie doll and her boyfriend, Ken, introduced in 1961, are on display.</p>
<p>Originally designed in Hawthorne but made in Tokyo, the dolls are a gift from Mattel, Inc., sponsor of the exhibition and an example of a postwar California success story. Formed around 1945 in a Los Angeles garage, Mattel envisioned a three-dimensional fashion doll onto which a child “could project her own dreams of the future.” Fifteen years later, Barbie was born.</p>
<p><a href="http://blog.hellodesign.com/wp-content/uploads/2011/11/IMG_1852-e1322630257431.jpg"><img class="alignnone size-full wp-image-4937" title="Barbie" src="http://blog.hellodesign.com/wp-content/uploads/2011/11/IMG_1852-e1322630257431.jpg" alt="Barbie" width="565" height="423" /></a></p>
<p>It was interesting to see Barbie’s Dream House, which was made out of cardboard, but surprisingly modern in design.</p>
<p><a href="http://blog.hellodesign.com/wp-content/uploads/2011/11/IMG_1851-e1322630878335.jpg"><img class="alignnone size-full wp-image-4948" title="Barbie" src="http://blog.hellodesign.com/wp-content/uploads/2011/11/IMG_1851-e1322630878335.jpg" alt="Barbie" width="565" height="423" /></a></p>
<p><a href="http://blog.hellodesign.com/wp-content/uploads/2011/11/IMG_1850-e1322630744637.jpg"><img class="alignnone size-full wp-image-4947" title="barbie" src="http://blog.hellodesign.com/wp-content/uploads/2011/11/IMG_1850-e1322630744637.jpg" alt="barbie" width="565" height="423" /></a></p>
<p>Be sure to check out the exhibition before it closes to see many of the great California design stories.</p>
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		<title>“Eames Words”</title>
		<link>http://blog.hellodesign.com/2011/11/30/%e2%80%9ceames-words%e2%80%9d/</link>
		<comments>http://blog.hellodesign.com/2011/11/30/%e2%80%9ceames-words%e2%80%9d/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 23:00:07 +0000</pubDate>
		<dc:creator>scott</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[a+d museum]]></category>
		<category><![CDATA[eames quotes]]></category>
		<category><![CDATA[eames words]]></category>
		<category><![CDATA[pacific standard time]]></category>

		<guid isPermaLink="false">http://blog.hellodesign.com/?p=4904</guid>
		<description><![CDATA[Friends of Hello at the A+D Museum in Los Angeles recently installed &#8220;Eames Words,&#8221; an exhibition where the ideas of Charles and Ray Eames triumph their better-known creations. Part of the Getty Foundation&#8217;s Pacific Standard Time, the show pays homage to the design duo&#8217;s appreciation of humble objects through an &#8220;informal assemblage&#8221; of quotes, phrases [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.hellodesign.com/wp-content/uploads/2011/11/IMG_1899-e1322548809224.jpg"><img class="alignnone size-full wp-image-4905" title="Eames Words" src="http://blog.hellodesign.com/wp-content/uploads/2011/11/IMG_1899-e1322548809224.jpg" alt="Eames Words" width="425" height="566" /></a></p>
<p>Friends of Hello at the A+D Museum in Los Angeles recently installed &#8220;<a href="http://aplusd.org/exhibitions-current " target="_blank">Eames Words</a>,&#8221; an exhibition where the ideas of Charles and Ray Eames triumph their better-known creations.</p>
<p>Part of the Getty Foundation&#8217;s <em>Pacific Standard Time</em>, the show pays homage to the design duo&#8217;s appreciation of humble objects through an &#8220;informal assemblage&#8221; of quotes, phrases and actual items, like the Jeep.</p>
<p><a href="http://blog.hellodesign.com/wp-content/uploads/2011/11/IMG_1900-e1322548849681.jpg"><img class="alignnone size-full wp-image-4906" title="Eames Words" src="http://blog.hellodesign.com/wp-content/uploads/2011/11/IMG_1900-e1322548849681.jpg" alt="Eames Words" width="565" height="423" /></a></p>
<p><a href="http://blog.hellodesign.com/wp-content/uploads/2011/11/IMG_1903-e1322548882939.jpg"><img class="alignnone size-full wp-image-4907" title="Eames Words" src="http://blog.hellodesign.com/wp-content/uploads/2011/11/IMG_1903-e1322548882939.jpg" alt="Eames Words" width="565" height="423" /></a></p>
<p>Much of the inspiration behind the couple&#8217;s designs came from the everyday, which is no better represented in Charles&#8217; timeless phrase, &#8220;The uncommon beauty of common things.&#8221; The Eameses taught us to celebrate life&#8217;s simple pleasures and that design only further enhances this philosophy.</p>
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		<title>Tricks and Treats</title>
		<link>http://blog.hellodesign.com/2011/10/31/tricks-and-treats/</link>
		<comments>http://blog.hellodesign.com/2011/10/31/tricks-and-treats/#comments</comments>
		<pubDate>Mon, 31 Oct 2011 12:49:59 +0000</pubDate>
		<dc:creator>scott</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[halloween]]></category>
		<category><![CDATA[office culture]]></category>
		<category><![CDATA[pizza party]]></category>
		<category><![CDATA[pumpkin carving]]></category>

		<guid isPermaLink="false">http://blog.hellodesign.com/?p=4771</guid>
		<description><![CDATA[Halloween is one of our favorite holidays because every year we have a pizza party along with pumpkin carving festivities. Pumpkin cannibalism? Our pumpkins will greet you at the door. Spooky. &#160;]]></description>
			<content:encoded><![CDATA[<p>Halloween is one of our favorite holidays because every year we have a pizza party along with pumpkin carving festivities.</p>
<p><a href="http://blog.hellodesign.com/wp-content/uploads/2011/10/halloween4.jpg"><img class="alignnone size-full wp-image-4772" title="halloween4" src="http://blog.hellodesign.com/wp-content/uploads/2011/10/halloween4.jpg" alt="" width="565" height="574" /></a></p>
<p><a href="http://blog.hellodesign.com/wp-content/uploads/2011/10/halloween3.jpg"><img class="alignnone size-full wp-image-4777" title="halloween3" src="http://blog.hellodesign.com/wp-content/uploads/2011/10/halloween3.jpg" alt="" width="565" height="424" /></a></p>
<p>Pumpkin cannibalism?</p>
<p><a href="http://blog.hellodesign.com/wp-content/uploads/2011/10/halloween.jpg"><img class="alignnone size-full wp-image-4773" title="halloween" src="http://blog.hellodesign.com/wp-content/uploads/2011/10/halloween.jpg" alt="" width="565" height="424" /></a></p>
<p>Our pumpkins will greet you at the door. Spooky.</p>
<p>&nbsp;</p>
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		<title>Herman Miller Day at Hello</title>
		<link>http://blog.hellodesign.com/2011/10/26/herman-miller-day-at-hello/</link>
		<comments>http://blog.hellodesign.com/2011/10/26/herman-miller-day-at-hello/#comments</comments>
		<pubDate>Wed, 26 Oct 2011 09:16:09 +0000</pubDate>
		<dc:creator>scott</dc:creator>
				<category><![CDATA[Behind the Scenes]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[herman miller chairs]]></category>
		<category><![CDATA[herman miller furniture]]></category>
		<category><![CDATA[moving day]]></category>
		<category><![CDATA[seating]]></category>

		<guid isPermaLink="false">http://blog.hellodesign.com/?p=4723</guid>
		<description><![CDATA[One of our favorite parts about moving in to our new space is picking out the furniture. Many of the new pieces are from Herman Miller and it felt like Christmas when all the boxes arrived. The unboxing begins. Here are pairs of Eames Aluminum Management Chairs. Eames Molded Plywood Dining Chairs, perfect for our [...]]]></description>
			<content:encoded><![CDATA[<p>One of our favorite parts about moving in to our new space is picking out the furniture. Many of the new pieces are from Herman Miller and it felt like Christmas when all the boxes arrived.</p>
<p><a href="http://blog.hellodesign.com/wp-content/uploads/2011/10/012.jpg"><img class="alignnone size-full wp-image-4724" title="Herman Miller Day " src="http://blog.hellodesign.com/wp-content/uploads/2011/10/012-e1319605258373.jpg" alt="Herman Miller Day " width="565" height="423" /></a></p>
<p>The unboxing begins.</p>
<p><a href="http://blog.hellodesign.com/wp-content/uploads/2011/10/022.jpg"><img class="alignnone size-full wp-image-4725" title="Herman Miller Day" src="http://blog.hellodesign.com/wp-content/uploads/2011/10/022-e1319605313133.jpg" alt="Herman Miller Day" width="565" height="423" /></a></p>
<p>Here are pairs of <a href="http://store.hermanmiller.com/Products/Eames-Aluminum-Group-Management-Chair " target="_blank">Eames Aluminum Management Chairs</a>.</p>
<p><a href="http://blog.hellodesign.com/wp-content/uploads/2011/10/031.jpg"><img class="alignnone size-full wp-image-4726" title="Herman Miller Day" src="http://blog.hellodesign.com/wp-content/uploads/2011/10/031-e1319605380725.jpg" alt="Herman Miller Day" width="565" height="423" /></a></p>
<p><a href="http://store.hermanmiller.com/Products/Eames-Molded-Plywood-Lounge-Chair-with-Metal-Base " target="_blank">Eames Molded Plywood Dining Chairs</a>, perfect for our upstairs lounge.</p>
<p><a href="http://blog.hellodesign.com/wp-content/uploads/2011/10/042.jpg"><img class="alignnone size-full wp-image-4727" title="Herman Miller Day " src="http://blog.hellodesign.com/wp-content/uploads/2011/10/042-e1319605453445.jpg" alt="Herman Miller Day " width="565" height="423" /></a></p>
<p>A lineup of <a href="http://store.hermanmiller.com/Products/Aeron-Chair " target="_blank">Aerons</a> from small to large.</p>
<p><a href="http://blog.hellodesign.com/wp-content/uploads/2011/10/052.jpg"><img class="alignnone size-full wp-image-4728" title="Herman Miller Day " src="http://blog.hellodesign.com/wp-content/uploads/2011/10/052-e1319605551868.jpg" alt="Herman Miller Day " width="565" height="423" /></a></p>
<p>Yves Behar&#8217;s <a href="http://store.hermanmiller.com/Products/SAYL-Chair " target="_blank">SAYL chairs</a> for one of the conference rooms.</p>
<p><a href="http://blog.hellodesign.com/wp-content/uploads/2011/10/062.jpg"><img class="alignnone size-full wp-image-4729" title="Herman Miller Day " src="http://blog.hellodesign.com/wp-content/uploads/2011/10/062-e1319605638623.jpg" alt="Herman Miller Day" width="565" height="423" /></a></p>
<p>We love the simplicity of the <a href="http://store.hermanmiller.com/Products/Setu-Side-Chair " target="_blank">Setu Side chairs</a>. The instruction manual says, &#8220;Sit down.&#8221;</p>
<p>The Herman Miller showroom is just down the street, but now we have our own mini showroom at Hello!</p>
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		<title>David to Speak at CreativeMornings LA</title>
		<link>http://blog.hellodesign.com/2011/09/26/david-to-speak-at-creativemornings-la/</link>
		<comments>http://blog.hellodesign.com/2011/09/26/david-to-speak-at-creativemornings-la/#comments</comments>
		<pubDate>Tue, 27 Sep 2011 05:47:18 +0000</pubDate>
		<dc:creator>scott</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[creative mornings]]></category>
		<category><![CDATA[creative mornings la]]></category>

		<guid isPermaLink="false">http://blog.hellodesign.com/?p=4617</guid>
		<description><![CDATA[Join us at the upcoming CreativeMornings event in LA where our CEO/Creative Director, David Lai, is invited to speak. Along with sharing Hello’s story, he’ll also discuss how operating under the belief, “do good work and everything else happens,” has led us to working with clients like Herman Miller, Tillamook, simplehuman and TaylorMade Golf. CreativeMornings [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.hellodesign.com/wp-content/uploads/2011/09/Creative-Mornings.jpg"><img class="alignnone size-full wp-image-4624" title="Creative-Mornings" src="http://blog.hellodesign.com/wp-content/uploads/2011/09/Creative-Mornings.jpg" alt="Creative-Mornings" width="565" height="443" /></a></p>
<p>Join us at the upcoming <a href="http://losangelescreativemornings.eventbrite.com/" target="_blank">CreativeMornings event</a> in LA where our CEO/Creative Director, David Lai, is invited to speak. Along with sharing Hello’s story, he’ll also discuss how operating under the belief, “do good work and everything else happens,” has led us to working with clients like Herman Miller, Tillamook, simplehuman and TaylorMade Golf.</p>
<p><a href="http://www.creativemornings.com/ " target="_blank">CreativeMornings</a> is a breakfast lecture series for creative types where notable writers, designers, photographers and more are invited to speak in different cities around the world. David will be speaking at the Herman Miller showroom on October 14. Tickets are limited so make sure you RSVP on October 10 to get a spot. See you there!</p>
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		<title>Grilled Cheese Fiesta</title>
		<link>http://blog.hellodesign.com/2011/09/02/grilled-cheese-fiesta/</link>
		<comments>http://blog.hellodesign.com/2011/09/02/grilled-cheese-fiesta/#comments</comments>
		<pubDate>Fri, 02 Sep 2011 07:40:15 +0000</pubDate>
		<dc:creator>scott</dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[grilled cheese]]></category>
		<category><![CDATA[grilled cheese sandwich party]]></category>
		<category><![CDATA[tillamook cheese]]></category>

		<guid isPermaLink="false">http://blog.hellodesign.com/?p=4533</guid>
		<description><![CDATA[In celebration of the launch of Cheese’wich, Tillamook sent us an entire grilled cheese making kit including 3 loafs of cheese, bread and a Cuisinart grilled cheese maker. We had a grilled cheese sandwich-making party today and even tried to make real-life Cheese’wiches. It’s not as easy as it seems, and we’re glad we built [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.hellodesign.com/wp-content/uploads/2011/09/cheese_fiesta.jpg"><img class="alignnone size-full wp-image-4534" title="Tillamook Grilled Cheese Party " src="http://blog.hellodesign.com/wp-content/uploads/2011/09/cheese_fiesta.jpg" alt="Tillamook Grilled Cheese Party " width="565" height="424" /></a></p>
<p>In celebration of the launch of <a href="http://www.facebook.com/TillamookCheese" target="_blank">Cheese’wich</a>, Tillamook sent us an entire grilled cheese making kit including 3 loafs of cheese, bread and a Cuisinart grilled cheese maker. We had a grilled cheese sandwich-making party today and even tried to make real-life Cheese’wiches. It’s not as easy as it seems, and we’re glad we built the app!</p>
<p><a href="http://blog.hellodesign.com/wp-content/uploads/2011/09/cheese_fiesta_3.jpg"><img class="alignnone size-full wp-image-4535" title="Tillamook Grilled Cheese Party " src="http://blog.hellodesign.com/wp-content/uploads/2011/09/cheese_fiesta_3.jpg" alt="Tillamook Grilled Cheese Party " width="565" height="424" /></a></p>
<p><a href="http://blog.hellodesign.com/wp-content/uploads/2011/09/cheese_fiesta_4.jpg"><img class="alignnone size-full wp-image-4536" title="Tillamook Grilled Cheese Party " src="http://blog.hellodesign.com/wp-content/uploads/2011/09/cheese_fiesta_4.jpg" alt="Tillamook Grilled Cheese Party " width="565" height="424" /></a></p>
<p>Thanks Tillamook!</p>
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		<title>Get Grillin’ with Tillamook’s Cheese’wich App</title>
		<link>http://blog.hellodesign.com/2011/08/30/get-grillin%e2%80%99-with-tillamook%e2%80%99s-cheese%e2%80%99wich-app/</link>
		<comments>http://blog.hellodesign.com/2011/08/30/get-grillin%e2%80%99-with-tillamook%e2%80%99s-cheese%e2%80%99wich-app/#comments</comments>
		<pubDate>Wed, 31 Aug 2011 06:47:29 +0000</pubDate>
		<dc:creator>scott</dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[celebrity grilled cheese sandwiches]]></category>
		<category><![CDATA[cheese'wich]]></category>
		<category><![CDATA[cheese'wich app]]></category>
		<category><![CDATA[grilled cheese]]></category>
		<category><![CDATA[tillamook facebook app]]></category>

		<guid isPermaLink="false">http://blog.hellodesign.com/?p=4485</guid>
		<description><![CDATA[We just released Cheese’wich, a Facebook app built for Tillamook that grills your face (or any image) onto a hot, gooey, grilled cheese sandwich. To build buzz prior to launch, we targeted 100 social media influencers and tweeted sandwiches with a personal message from &#8220;Loafy,&#8221; Tillamook&#8217;s cheese loaf mascot. Celebrities like Drew Carey retweeted, James Beard award-winning chef, Laura Werlin, turned her Cheese’wich into her Facebook profile and [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.hellodesign.com/wp-content/uploads/2011/08/cheesewich_app1.jpg"><img class="alignnone size-full wp-image-4490" title="Tillamook Cheese'wich App " src="http://blog.hellodesign.com/wp-content/uploads/2011/08/cheesewich_app1.jpg" alt="Tillamook Cheese'wich App " width="565" height="640" /></a></p>
<p>We just released <a href="http://www.facebook.com/TillamookCheese" target="_blank">Cheese’wich</a>, a Facebook app built for Tillamook that grills your face (or any image) onto a hot, gooey, grilled cheese sandwich.</p>
<p><a href="http://blog.hellodesign.com/wp-content/uploads/2011/08/drew_carey.jpg"><img class="alignnone size-full wp-image-4493" title="drew_carey" src="http://blog.hellodesign.com/wp-content/uploads/2011/08/drew_carey.jpg" alt="drew_carey" width="565" height="653" /></a></p>
<p>To build buzz prior to launch, we targeted 100 social media influencers and tweeted sandwiches with a personal message from &#8220;Loafy,&#8221; Tillamook&#8217;s cheese loaf mascot. Celebrities like Drew Carey retweeted, James Beard award-winning chef, Laura Werlin, turned her Cheese’wich into her Facebook profile and maybe -just maybe, President Obama made himself a grilled cheese sandwich that night.</p>
<p>Resulting in a lot of chatter and an influx of Cheese&#8217;wich requests from fans, we eventually opened up for orders on Tillamook&#8217;s Facebook wall. Friends of Tillamook went wild.</p>
<p>We asked <strong>Scott Arenstein, Account Director</strong>, how this cheesy strategy was cooked up:</p>
<p><strong>What was the thought process behind the Cheese’wich launch?</strong></p>
<p>It originated out of wanting to start a conversation with people. What better way to say &#8220;Hi, we&#8217;re Tillamook&#8221; than to grill someone&#8217;s face on a grilled cheese sandwich? Additionally, a lot of apps are built and released on a daily basis so we wanted to launch this in a special way. By connecting Tillamook with celebrities and chefs, we brought Tillamook into the pop culture conversation.</p>
<p><strong>What was successful about the strategy?</strong></p>
<p>When we were testing the app and grilling faces, one of our designers grilled the cast of Jersey Shore. When others saw it they couldn&#8217;t help but give a little chuckle. Seeing your face on a grilled cheese sandwich just makes you smile. I think this playful approach is what really made the strategy effective. And it really reflects Tillamook&#8211;an approachable, happy brand.</p>
<p><a href="http://blog.hellodesign.com/wp-content/uploads/2011/08/conan_obrien.jpg"><img class="alignnone size-full wp-image-4496" title="conan_obrien" src="http://blog.hellodesign.com/wp-content/uploads/2011/08/conan_obrien.jpg" alt="conan_obrien" width="565" height="452" /></a></p>
<p><strong>What was your favorite part about this project?</strong></p>
<p>It was fun to watch the project come to life and see the responses from both celebrities and Tillamook fans. My favorite fan comment was “I love it when the different segments of my life collide! @TillamookCheese @ConanOBrien.” &#8211; @ValZwald</p>
<p>Visit Tillamook&#8217;s Facebook page to get your own <a href="http://www.facebook.com/TillamookCheese" target="_blank">Cheese&#8217;wich</a>.</p>
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		<title>David at PechaKucha Night for Little Tokyo Design Week</title>
		<link>http://blog.hellodesign.com/2011/07/13/david-at-pechakucha-night-for-little-tokyo-design-week/</link>
		<comments>http://blog.hellodesign.com/2011/07/13/david-at-pechakucha-night-for-little-tokyo-design-week/#comments</comments>
		<pubDate>Wed, 13 Jul 2011 11:14:23 +0000</pubDate>
		<dc:creator>scott</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[architecture]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[future city]]></category>
		<category><![CDATA[hitoshi abe]]></category>
		<category><![CDATA[little tokyo design week 2011]]></category>
		<category><![CDATA[pecha kucha night]]></category>

		<guid isPermaLink="false">http://blog.hellodesign.com/?p=4348</guid>
		<description><![CDATA[&#160; Join us this Saturday as Hello’s CEO/Creative Director, David Lai takes part in Pecha Kucha night, a series of presentations given by 48 leading contemporary voices in design and architecture as part of Little Tokyo Design Week (LTDW). Pecha Kucha (meaning “chit chat” in Japanese) started off as an event for young designers to [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://blog.hellodesign.com/wp-content/uploads/2011/07/PK28_LTDW.png"><img class="size-full wp-image-4353 aligncenter" title="Little Tokyo Design Week " src="http://blog.hellodesign.com/wp-content/uploads/2011/07/PK28_LTDW.png" alt="Little Tokyo Design Week " width="385" height="300" /></a></p>
<p>&nbsp;</p>
<p>Join us this Saturday as Hello’s CEO/Creative Director, David Lai takes part in <a href="http://www.pecha-kucha.org/" target="_blank">Pecha Kucha night</a>, a series of presentations given by <a href="http://www.ltdesignweek.com/speakers/" target="_blank">48 leading contemporary voices</a> in design and architecture as part of <a href="http://www.ltdesignweek.com/ " target="_blank">Little Tokyo Design Week</a> (LTDW).</p>
<p><a href="http://blog.hellodesign.com/wp-content/uploads/2011/07/image21.jpg"><img class="alignnone size-full wp-image-4383" title="PechaKucha Night " src="http://blog.hellodesign.com/wp-content/uploads/2011/07/image21-e1310549834848.jpg" alt="PechaKucha Night " width="565" height="247" /></a></p>
<p>Pecha Kucha (meaning “chit chat” in Japanese) started off as an event for young designers to meet and share their work with the public, but has now become a massive celebration where hundreds of events take place in different cities around the world, like St. Petersburg to Nagoya to Leeds. The theme of this Saturday’s Pecha Kucha night is based on the idea of “Future City,” where presentations will focus on visionary cities and city life. We’re excited to hear from the great roundup of <a href="http://www.ltdesignweek.com/future-city-dialogues/" target="_blank">speakers</a>, especially Hitoshi Abe, architect and chair of both LTDW and UCLA Architecture and Design.</p>
<p>Pecha Kucha Night starts at 8:00 pm this Saturday ( 7/16) at the JACCC Plaza in Little Tokyo &#8211; come by earlier for food trucks and music!</p>
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