Last Friday Sony opened a new store that provides a completely different experience from any of their former stores, centering on interactivity and modularity in their “open” themed space. As one of our clients, Sony’s new store is exciting news to us as they allow people to explore, test out and fully experience each product.
Our favorite attractions were the Cube home theater experience and displays of vinyl toys for testing out every single one of their cameras. Read more about the store and events on the Sony Style blog.
We kicked off National Grilled Cheese Month with our friends from Tillamook and The Grilled Cheese Truck in Beverly Hills for some delicious Tillamook Loaf Love melts. Nothing like hanging out with friends and eating some good quality cheese. Visit Tillamook.com for recipes from The Grilled Cheese Truck and for Loaf Love Tour updates.
Today we are launching 30 days of simple from simplehuman, an interactive site for people to experience simplehuman’s wide range of tools for efficient living. We shot 30 product videos for the site with each video highlighting a core feature, providing a way for people to visually learn about the products. If people like what they see, they can choose any product to enter and win.
Starting April 1st, a winner is chosen every day. From their newly designed Sensor Can to the automatic Soap Sensor Pump, there are tools to be won to make anyone’s life more efficient at home.
Learn about the products and enter to win – it’s that simple.
Today Tillamook.com was selected as the Webpick of the Day in Communication Arts. As Tillamook’s digital agency of record, we designed the site in reflection of Tillamook’s new branding. The site has a wide range of exclusive content and ways to interact with the brand, from making recipes from the Grilled Cheese Truck, the Bunk Bar, and the American Grilled Cheese restaurant to scoring Tillamook cheese by testing your knowledge in the Cheese IQ quiz. The site’s new blog “Loaf Life” shares behind the scenes sneak peeks into events like the Loaf Love Tour and also keeps fans updated on important cheese and dairy news – such as today is National Peanut Butter Lovers Day.
We’re looking forward to meeting our friends at Tillamook next week as the Loaf Love Tour makes its way to Los Angeles.
We created a mobile component to the Loaf Love Tour site, giving those who are always on the road easy access to the tour on a mobile device. The tour began in 2009 as part of Tillamook’s mission of delivering tasty cheese to the people, and is coming to California from March 4th to May 14th. We can’t wait to see the new Loafster convertible roll up to our city.
While in Japan, we paid a visit to the newly opened Herman Miller flagship store in Tokyo. Located in the Marunouchi shopping district, the store was designed by Torafu Architects. We browsed through a wide array of items from classics like Eames molded plywood chairs to limited-edition House Industries wooden toy blocks. The space is inviting and we liked testing out the different chairs in the “Try a Chair” zone.
Outside the new store, next door to Tiffany’s.
Limited-edition House Industries wooden toy blocks. You can only buy them here.
Lots of Girard pillows, Noguchi lamps, and Nelson clocks.
Eames chair pyramid stack.
Have you seen one of these before? Wish we had room in the suitcase.
The store has a relaxing “at home” atmosphere with areas designed especially for trying out pieces of furniture.
In celebration of the new site launch, our awesome clients at Tillamook sent us a couple tubs of their ice cream. Some people celebrate with champagne, we celebrate with ice cream. Yum.
As digital agency of record for Tillamook, we’re kicking off the year with a new online destination at Tillamook.com. Tillamook has a 102-year history of creating award-winning dairy products. To capture the brand’s authenticity, we crafted a digital strategy centered on bringing original content and fun engagement to true lovers of Tillamook cheese. After traveling in search of some of the best grilled cheese chefs in the country, we were invited into their kitchens to capture the secrets behind their mouthwatering recipes. With over 30 recipes, Tillamook Kitchen also includes dozens of video recipes from Chefs Tommy Habetz of Bunk Bar in Portland, Dave Danhi of the Grilled Cheese Truck in Los Angeles, and Heidi Gibson, seven-time winner of the Grilled Cheese Invitational, of the American Grilled Cheese Kitchen in San Francisco.
Meet some of the country’s best grilled cheese chefs.
The site runs on Tillamook Time, dynamically changing from breakfast to lunch and dinner recipes based on the time of day. Of course, if your sleeping schedule is turned around or you have funny eating habits, you can still find the other recipes on the site. Fans who want to win Tillamook products can test their cheese knowledge with the Cheese IQ quiz. Leveraging Tillamook’s existing fanbase of over 100,000, we bring a new “Loaf Life” blog connecting all Tillamook lovers to behind-the-scenes sneak peeks and events both online and locally.
Introducing the world’s best medium cheddar.
The new Loafster convertible on Tillamook’s blog, Loaf Life.
We’re back from a shoot for simplehuman, a brand we’ve always admired for creating “tools for efficient living.” Known for their beautifully designed stainless trash cans, simplehuman designs thoughtful and innovative products for the kitchen, bathroom, and more. Go behind the scenes on our latest project with them.
Our studio filled to the brim with simplehuman.
Some of our storyboard sketches.
Who spilled the cereal?
We can now officially add dog wrangler to our capabilities.
Hello is a creative digital agency. We create intelligent, living systems for people to experience. We believe in building systems that are useful, usable, and desirable.
