Today 70% of our time is spent working in groups. We collaborated with Herman Miller in concepting and directing “Working Together,” for NeoCon this year, a video that illustrates a day in the life in an office and how people work today.
Earlier this week we were at the UCLA Architecture and Urban Design program’s RUMBLE event, where students, professors and alumni get together in celebration of the research, design work and conversations that took place in their program this year. This year’s focus was to disrupt and overcome obstacles in their field to find a new paradigm in architecture and urban design.
We also got to hang out with architect and chair of UCLA Architecture and Design, Hitoshi Abe.
Neil Denari walked us through his class project.
We liked the giant Ctrl + Z buttons, the savior hot keys.
Hello’s TaylorMade Golf site has earned Webpick of the Day from Communication Arts. Taylormadegolf.com reveals why the brand is the #1 driver on tour by showcasing TaylorMade’s high-quality products and star tour players. Explore product specs, browse through the wide range of custom fitting options and learn about the technology behind TaylorMade’s latest clubs. The site was built in HTML5 and is compatible on iPhone and iPad devices. Catch up with the latest products here – we suggest you start with the new R11 and Burner Superfast 2.0 Metalwoods.
Today we are launching POV (Points of View) for Herman Miller, a series we directed celebrating five California architects’ perspective on design. POV provides special access to each architects’ point of view on topics like materials, prefab and indoor/outdoor spaces.
We interviewed architects such as Marmol Radziner, pioneers in prefab architecture and Jim Jennings who designed the well-known Desert One house, a Palm Springs retreat. Users can visit POV to watch the interviews and explore a photo gallery of each home.
We partnered with photographer Juergen Nogai (Julius Shulman’s former business partner) to capture Herman Miller products in these homes in a section called Inspired Spaces. Fans can also sign up for a chance to win Modernism Rediscovered, a collection of forgotten architectural masterpieces, from Julius Shulman’s personal archives. Watch the videos and enter to win here.
Our work with Tillamook recently caught the attention of Stuart Elliott, a longtime ad industry watcher who has been with the New York Times since 1991. We’re very excited to see Tillamook.com and all the other campaign initiatives, including the “Food Loves Tillamook” TV spots by mono and the Loaf Love Tour featured as a Campaign Spotlight. Read the article here.
In collaboration with Sony and 180 LA, we launched the website for Project Shiphunt, an ultimate product demo for Sony VAIO which is featured on YouTube’s homepage today.
The campaign kicked off with Oceans of Treasure, a game-based sweepstakes that lets players dive underwater using Google Ocean’s API and discover buried treasure using Sony VAIO laptops. During the game players learn about the technology and capabilities of the new VAIO laptops, which let you do amazing things like discover sunken ships or launch a rocket into space. Stay tuned for more updates from Project Shiphunt!
Some of the Hello crew with Loafy.
Over the weekend we attended the Grilled Cheese Invitational (GCI) where Tillamook was the major sponsor again this year. GCI is the largest and craziest grilled cheese cook-off in the country, founded by Tim Walker, a dedicated grilled cheese lover from Los Angeles.
We spent the day hanging out with our friends from Tillamook, the Grilled Cheese Truck and Heidi Gibson from the American Grilled Cheese Kitchen while snacking on grilled cheese sammies. We also watched quirky chefs of all kinds furiously battle to make the best grilled cheese sandwich while others competed in cheese poetry and rap.
Let the cook-off begin!
Nice T-shirt.
Check out that bread stack.
Today we launched the new TaylorMade Golf site, home to the #1 driver on tour. The new site reflects TaylorMade’s leadership in crafting a wide range of products with leading technology and features, including the new R11 and Burner Superfast 2.0 Metalwoods, which lead the way in their new white product lineup. The science behind TaylorMade’s new white products results in various benefits, from eliminating hot spots to providing better contrast and alignment. Made for golfers by golfers, TaylorMade’s products are given the spotlight and become tangible through video, detailed specs and tour pro testimonials, giving users an intuitive understanding of the product lineup. We wanted players to be able to navigate through the site easily and simplify the online experience by putting the most sought after information front and center in a clean and simple design.
TaylorMade’s new site has five core features:
• Site Architecture: The latest and greatest products and news are featured prominently on the homepage, leading users to the latest content quickly.
• Products and TaylorMade Tour Pros: Each product and Tour player comes alive on the site with video, detailed specs and testimonials. “What’s in the bag” lets users dive into the specs and details on equipment their favorite tour players are using.
• #1 on Tour: A dedicated feature providing facts and figures behind TaylorMade products, giving context behind their position as the #1 driver in golf and a leader in the golf industry.
• Custom Fitting and Tech: The new site details the technology benefits behind the products and explains the importance of custom fitting for clubs. TaylorMade offers a wide range of fitting options from demo days to performance labs where MATT (Motion Analysis Technology by TaylorMade) is used for a 3D clubfitting experience. Die-hard golfers can also visit the Kingdom for the ultimate clubfitting experience.
• Technology: The site is built in HTML5 with the capability to display Flash modules and can dynamically switch content onto an iPhone or iPad.
We’re pleased to see simplehuman’s 30 days of simple featured as today’s CommArts Webpick of the Day. With 30 days of simple, we wanted to educate consumers on the core features of simplehuman’s wide range of products, which the brand refers to as “tools for efficient living.” Each video highlights a simplehuman product and how it is designed to make life easier at home – like a sensor can that opens based on your movement or the new pet food can that keeps kibbles fresh and your pets out. There’s still time to win a product from 30 days of simple, enter to win here.
The Webby Award nominees have been announced and we’re pleased to see the site we built for the MoMA, Bauhaus: Workshops for Modernity, has been selected as a nominee in the art category. We designed the site based on a grid – one of the core design elements from the Bauhaus time period – to present the celebrated artists and work in a structured, systematic fashion reflective of the Bauhaus style.
As a nominee, our Bauhaus site is also up for a People’s Choice Award – VOTE FOR US HERE. Our TaylorMade Golf touch screen and Herman Miller site are also official honorees this year.