Archive for the ‘Clients’ Category

Unearthing a New Site for the La Brea Tar Pits

Wednesday, December 14th, 2011

We launched a new website for one of Los Angeles’ greatest attractions: the Page Museum at the La Brea Tar Pits. The Tar Pits boast asphalt seeps that represent the only consistently-active and urban Ice Age Excavation site in the world. The dig site and its fossils tell the story of life in that exact location, 40,000 years ago.

The website redesign parallels the indoor and outdoor experiences of the museum. Explore the Tar Pits and the excavation process outside but take a closer look inside at the research and exhibitions.

Features of the website include updates of new discoveries as they happen; downloadable scavenger hunts and teacher guides; an interactive map of the campus and suggested itineraries; a chronological overview of the La Brea Tar Pits and surrounding area.

Visitors of the website will also be able to view the latest films by Hello Design, including a video sneak peek into the wonder and discovery that awaits at the the Page Museum.

Eames: The Architect and the Painter

Tuesday, December 6th, 2011

In conjunction with the release of “Eames: The Architect and the Painter,” a documentary that illustrates the work and lives of Charles and Ray Eames, we created a companion site connecting the Eames’ legacy and Herman Miller’s design heritage.

Eames Documentary

The site features a visual timeline that pulls out the major collaborations between the Eames and Herman Miller and the furniture icons they created together. By sharing content uncovered from the Herman Miller archives, our site invites users to take a closer look inside the work of the Eameses.

Eames Documentary

Historical images, videos and anecdotal quotes are sprinkled throughout the timeline. Users can scroll through the timeline or jump to specific time periods by clicking on the Eames’ signature icons. You’ve probably sat in an Eames chair before and haven’t realized it, like an Eames Molded Plywood chair or Eames Tandem Seating at the airport.

Users have a chance to win the classic Eames Lounge Chair and Ottoman – seen everywhere from Frasier to Tron – by signing up for the giveaway.

Eames Documentary

Cooking with Top Chef

Tuesday, December 6th, 2011

The Hello team on the farm in Boulder with Top Chef winner, Hosea Rosenberg.

MoMA: Digital Design Against the Grain

Monday, December 5th, 2011

MoMA in Communication Arts

MoMA is featured in this year’s Communication Arts Advertising Annual. The feature talks about MoMA’s unique approach to digital initiatives and their partnerships in working with select agencies including Hello. We’re honored to work with the MoMA and share an understanding with them on the importance of collaboration and storytelling.

MoMA in Communication Arts

“They understand the power of the story and the content,” says David Lai, of Hello Design. “And they care very much about the end product.”

Check it out, on newsstands now.

 

Barbie, Icon of California Design

Sunday, December 4th, 2011

Barbie

We’ve been working with Mattel for the past few years on Barbie and currently over at the LACMA, as part of California Design, 1930-1965: “Living in a Modern Way,” the original 1959 Barbie doll and her boyfriend, Ken, introduced in 1961, are on display.

Originally designed in Hawthorne but made in Tokyo, the dolls are a gift from Mattel, Inc., sponsor of the exhibition and an example of a postwar California success story. Formed around 1945 in a Los Angeles garage, Mattel envisioned a three-dimensional fashion doll onto which a child “could project her own dreams of the future.” Fifteen years later, Barbie was born.

Barbie

It was interesting to see Barbie’s Dream House, which was made out of cardboard, but surprisingly modern in design.

Barbie

barbie

Be sure to check out the exhibition before it closes to see many of the great California design stories.

Inside the La Brea Tar Pits

Friday, December 2nd, 2011

page museum shoot

Here’s a look behind the scenes on a shoot we directed for the Page Museum at the La Brea Tar Pits.

page museum shoot

We got to watch a special performance of Saber-toothed Cat puppets made by Jim Hensen. Go see the next Ice Age Encounters show at the Page Museum on Tuesday, December 6th.

page museum shoot

Some toys inside the lab – poor tortoise!

page museum shoot

The skull of a Saber-toothed Cat inside the Fishbowl lab.

page museum shoot

Here is Zed the Mammoth getting his skull cleaned. He is one of the Page Museum’s most complete and largest discoveries.

page museum shoot

A collection of uncovered fossil specimens from various animals.

simplehuman soap + pumps = made for each other

Thursday, November 10th, 2011

simplehuman soap

simplehuman soap

simplehuman soap

Announcing the launch of made for each other, an integrated campaign we created to introduce simplehuman’s new collection of soap and sensor pump systems that are crafted and designed to work in harmony, like milk and cookies.

simplehuman soap

The made for each other campaign includes an online experience, videos at retail point of sale, and a Facebook game and contest. The online experience features a soap shuffle interface that allows users to mix and match different pairs of soaps and pumps and buy them together with one click.

We also directed a series of product videos that are displayed across retail, online, and social media to highlight all the benefits and features of the new simplehuman soap lineup. All the soaps are optimized to work hand-in-hand with the high-efficiency pumps and the no-drip valve, ensuring no messy drips or clogs.

simplehuman soap

The made for each other site has a customized design to run on both mobile and tablet devices, allowing users to swipe through the soap shuffle interface.

simplehuman soap

The Facebook game gives users a fun way to learn about the products and a chance to win them. Players are timed on how fast they can uncover all the pairs, with the quickest users featured on a leaderboard that shows which simplehuman products they are eligible to win. Prizes are only up for grabs for a week, so give the game a go and test your memory skills here.

 

Sandwich. Pie. Action.

Wednesday, October 26th, 2011

We’ve been shooting on location at a neighborhood favorite, The Oaks Gourmet Market and simplethings, a sweet sandwich and pie shop.

Tillamook Shoot

Tillamook Shoot

Here’s The Oak’s famous, mouthwatering burger – like biting into a patty of steak.

Tillamook Shoot

Tillamook Shoot

And for dessert, simplething’s Pumpkin Cutie Pie.

 

UCLA Architecture and Urban Design Site Now in Session

Thursday, October 13th, 2011

UCLA A. UD

Announcing the new site for UCLA Architecture and Urban Design. Hello joined forces with the world-renowned faculty including Chair and acclaimed architect Hitoshi Abe, who asked Hello to communicate the school’s program and mission through a new digital destination.

UCLA A. UD

UCLA A.UD is a unique institution dedicated to training exceptional scholars with international programs around the world. The school believes in using the power of research to redefine the architecture and design industry. The faculty, comprised of active members of the global architecture community such as Neil Denari, Greg Lynn and Thom Mayne, is given the spotlight on the site.

UCLA A. UD

We built the site in HTML5 so both students and faculty are able to access it across all platforms to learn about the different course programs and classes offered. To make the site a daily destination, news, events and student work are featured prominently on the homepage.

UCLA Architecture and Urban Design

“Living in a Modern Way” at the LACMA

Tuesday, October 4th, 2011

We’re excited to see the work of two of our clients, Herman Miller and the LACMA, come together at the California Design, 1930–1965: “Living in a Modern Way” exhibition. The exhibition is the first major study on California mid-century modern design that includes a relocated Eames House Living Room that brings over 425 pieces designed by Charles and Ray Eames to life. The exhibition is a treasure trove of seminal design masterpieces with an entire display of every style Eames chair from 1939 to 1998. Watch a video on how they packed up all the Eames designs here.

The exhibition is open now until March 25th and is a must-see for all mid-century modern design lovers.

[Photos via the Curbed]

FOLLOW US

Vimeo

RSS Feed