Archive for the ‘Clients’ Category

The TaylorMade Machine

Thursday, June 10th, 2010

We worked with TaylorMade Golf to create an interactive touch screen for over 40 retail spaces across the nation, including Golf Galaxy and Golfsmith stores. We designed the touch screen’s user-friendly interface to allow customers easy access to the information they seek. The touch screen displays product highlights and specs, including this year’s new drivers and the first 5-layer golf ball, the Penta TP. The touch screen is useful for golf experts and newcomers alike, since users are given the option to view basic product overviews, to detailed specs down to the club length.

As the first brand to bring digital into the golf retail space, TaylorMade continues to be an innovation leader in the industry. The touch screen creates an empowering and engaging way for consumers to learn about products by leveraging full screen video, dynamic tour player information, constantly updated tour news, and special promotions. We see a trend evolving with consumer behavior, where digital becomes an integrated part of the retail experience creating a shift in the way consumers interact with a brand.

Skin Space

Thursday, June 3rd, 2010

Yesterday Dermalogica opened a new concept space at the Westfield mall in Topanga, making professional skincare therapists easily accessible to the public. As a long-term partner with Dermalogica, we’re thrilled to see the brand expand to more retail locations – Dermalogica also has concept stores in Santa Monica and in New York City. 

Dermalogica concept space

All skincare enthusiasts in the area should check it out for professional skincare advice, Micro zone treatment, and even free face mapping.

Yext Disrupts at TC50

Tuesday, May 25th, 2010

Yext returned to TechCrunch50 this year and presented their new offering, the reputation dashboard, which we collaborated with Yext to design. Yext Rep is a new app that monitors and manages local businesses’ reputation activities on social media sites such as Twitter, Facebook, and Foursquare, as well as customer reviews on Yelp and Citysearch. The Rep app snaps into the Yext dashboard, which includes other services such as Calls. Having developed Yext’s brand identity and visual language, we designed the new dynamic interface for the Yext dashboard and apps.

The Yext team explained that local businesses need quality consumer input online to increase their new business calls. Yext Rep aggregates and displays real-time feeds of customer reviews and messages, providing one central place for business owners to see their latest online buzz. Read more about Yext and the new dashboard here.

HermanMiller.com Wins One Show Award

Wednesday, May 19th, 2010

Hello is pleased to announce that out of thousands of entries, the Herman Miller website we designed and developed has won a merit award from the One Show Interactive, one of the most prestigious awards in advertising. The awards are judged by a panel of leading creatives in the advertising and digital media industry, including Goodby, Silverstein & Partners, Wieden + Kennedy, and TBWA.

A Dash of Martha Stewart

Wednesday, May 12th, 2010

We collaborated with Martha Stewart and the Sony team to bring Martha fans instant access to her newest recipes with the Martha’s Everyday Food app for the Sony Dash. The app is a great tool for the kitchen with a daily new dish, and a constantly updated list of seasonal picks featured on the Martha Stewart website. A touch on the screen will pull up recipes to pick and choose from. Users can see ingredients, email the shopping list, and hear Martha give audio tips on dishes directly from the app.

Congrats to the lucky audience at the show who all took home a Dash!

Poll: Top Dash Apps

Wednesday, May 5th, 2010

sony dash

With the Sony Dash release last week, buzz has been generating about the touch-screen personal Internet viewer, which made appearances on the Today Show, Dr. Oz, and even some pop music videos. Having designed and developed the product startup video for the Dash along with a couple other apps – including CNBC – we’ve been running countless apps on the Dash to test which ones deliver the best personalized doses of information from the web.

Which app would you use most on your dash?

View Results

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The Today Show Meets Dash

Tuesday, April 27th, 2010

This morning on the Today Show, CNBC’s Trish Regan introduced the Today crew to the CNBC app we developed for the Sony dash Personal Internet Viewer.

Keeping in mind that the dash is a platform for quick, easy Internet access, we designed this app with a simple interface for one-touch access to all the key information that CNBC offers. Users who follow the market can access news, hot stocks, and market headlines at any time from their bedside or in the kitchen using the app, which also has a customizable stock list and ability to email articles.

The CNBC app will be featured on the dash along with over 1,000 other apps that are highlighted in the product startup video we made for the device, including apps for watching Netflix movies, listening to music on Pandora, checking email, receiving weather updates, and much more. When people can’t get to their TVs, computers, and other devices, the dash is a great tool for staying connected. The dash can be pre-ordered on SonyStyle.com now, and will be available at the end of this month.

That’s A Wrap

Monday, April 26th, 2010

After eight days, eight locations, six models, fourteen hours of footage, and thousands of photos, we made our last stop today for the photo shoot we’ve been conducting. Now we’re on to touching up photography and editing video and behind the scenes footage.

photo shoot

Setting up for our last shot.

photo shoot

We’ve made it to the finish line, and the race is over. Like they say, “Slow and steady wins the race.” Nice work everybody.

Picture This

Thursday, April 22nd, 2010

Juergen Nogai, Steve Frykholm, and David Lai

Juergen Nogai (Photographer), Steve Frykholm (Creative Director, Herman Miller), and David Lai (Creative Director, Hello Design).

We’ve been on a photo shoot all week with Herman Miller. We’re collaborating with Juergen Nogai – longtime partner of renowned architectural photographer, Julius Shulman, who exposed the world to West Coast modernist architecture.

Juergen’s partnership with Shulman began in 2000, where they produced a series of architectural and fine art photography such as their famous portrayal of Richard Neutra’s Kaufmann House, the Walt Disney Concert Hall, and the Case Study House series in Los Angeles. Much of their work was featured in magazines and books including Taschen’s Case Study Houses, as well as the Los Angeles Times and the New York Times.

We’ve been observing spaces through the lens of Nogai and Frykholm, and seeing how the dimensions of architecture and furniture come together to create a home.

Bauhaus Awarded Best of the Web

Monday, April 19th, 2010

At the Museums and Web conference last week, the Bauhaus Workshops for Modernity website we designed with the MoMA won a Best of the Web Award. Out of the 12 categories, Bauhaus took home best exhibition site.

Bauhaus Workshops for Modernity

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