We’ve been shooting on location at a neighborhood favorite, The Oaks Gourmet Market and simplethings, a sweet sandwich and pie shop.
Here’s The Oak’s famous, mouthwatering burger – like biting into a patty of steak.
And for dessert, simplething’s Pumpkin Cutie Pie.
Announcing the new site for UCLA Architecture and Urban Design. Hello joined forces with the world-renowned faculty including Chair and acclaimed architect Hitoshi Abe, who asked Hello to communicate the school’s program and mission through a new digital destination.
UCLA A.UD is a unique institution dedicated to training exceptional scholars with international programs around the world. The school believes in using the power of research to redefine the architecture and design industry. The faculty, comprised of active members of the global architecture community such as Neil Denari, Greg Lynn and Thom Mayne, is given the spotlight on the site.
We built the site in HTML5 so both students and faculty are able to access it across all platforms to learn about the different course programs and classes offered. To make the site a daily destination, news, events and student work are featured prominently on the homepage.
We’re excited to see the work of two of our clients, Herman Miller and the LACMA, come together at the California Design, 1930–1965: “Living in a Modern Way” exhibition. The exhibition is the first major study on California mid-century modern design that includes a relocated Eames House Living Room that brings over 425 pieces designed by Charles and Ray Eames to life. The exhibition is a treasure trove of seminal design masterpieces with an entire display of every style Eames chair from 1939 to 1998. Watch a video on how they packed up all the Eames designs here.
The exhibition is open now until March 25th and is a must-see for all mid-century modern design lovers.
[Photos via the Curbed]
David met up with our friend Cass in Brooklyn to shoot for a major beauty brand. Our work launches this November – peace out.
Herman Miller is now the exclusive North American distributor of Magis, leading Italian furniture designer and the makers of Chair_One. Both Herman Miller and Magis have a history of working with top designers around the world and a dedication to sustainable design.
As Herman Miller’s digital agency of record, we launched the Magis products on the Herman Miller site.
Hello is continuing our relationship with Mattel as a strategic design partner – working on several top secret projects. We are currently collaborating on two of our favorite toy brands: Barbie, icon in the fashion doll industry for the past fifty years and Monster High, which has a giant cult following.
We’ve been working closely with Sesame Workshop over the past year on new digital initiatives. Sesame Workshop is the nonprofit organization that produces many programs that impact children around the world, including Sesame Street. We admire and believe in the Workshop’s mission to provide all children an equal chance to learn and help them better understand each other and the world. Our work is still in progress – stay tuned for more updates.
In celebration of the launch of Cheese’wich, Tillamook sent us an entire grilled cheese making kit including 3 loafs of cheese, bread and a Cuisinart grilled cheese maker. We had a grilled cheese sandwich-making party today and even tried to make real-life Cheese’wiches. It’s not as easy as it seems, and we’re glad we built the app!
Thanks Tillamook!
We just released Cheese’wich, a Facebook app built for Tillamook that grills your face (or any image) onto a hot, gooey, grilled cheese sandwich.
To build buzz prior to launch, we targeted 100 social media influencers and tweeted sandwiches with a personal message from “Loafy,” Tillamook’s cheese loaf mascot. Celebrities like Drew Carey retweeted, James Beard award-winning chef, Laura Werlin, turned her Cheese’wich into her Facebook profile and maybe -just maybe, President Obama made himself a grilled cheese sandwich that night.
Resulting in a lot of chatter and an influx of Cheese’wich requests from fans, we eventually opened up for orders on Tillamook’s Facebook wall. Friends of Tillamook went wild.
We asked Scott Arenstein, Account Director, how this cheesy strategy was cooked up:
What was the thought process behind the Cheese’wich launch?
It originated out of wanting to start a conversation with people. What better way to say “Hi, we’re Tillamook” than to grill someone’s face on a grilled cheese sandwich? Additionally, a lot of apps are built and released on a daily basis so we wanted to launch this in a special way. By connecting Tillamook with celebrities and chefs, we brought Tillamook into the pop culture conversation.
What was successful about the strategy?
When we were testing the app and grilling faces, one of our designers grilled the cast of Jersey Shore. When others saw it they couldn’t help but give a little chuckle. Seeing your face on a grilled cheese sandwich just makes you smile. I think this playful approach is what really made the strategy effective. And it really reflects Tillamook–an approachable, happy brand.
What was your favorite part about this project?
It was fun to watch the project come to life and see the responses from both celebrities and Tillamook fans. My favorite fan comment was “I love it when the different segments of my life collide! @TillamookCheese @ConanOBrien.” – @ValZwald
Visit Tillamook’s Facebook page to get your own Cheese’wich.
To kick things off with our newest client, the Natural History Museum of Los Angeles, Hello was invited to take an early tour of their new Dinosaur Hall. The hall’s collection of dinosaurs is amazing and we were excited to meet Thomas the T. Rex.
The Natural History Museum family also includes the Page Museum at the La Brea Tarpits that houses the world’s largest and most diverse collections of Late Pleistocene fossils. The NHM’s mission is to inspire wonder, discovery and responsibility for our natural and cultural worlds and we can’t wait to collaborate with them.