Archive for the ‘Clients’ Category

Walt Disney Concert Hall 10th Anniversary Launch

Monday, August 26th, 2013

We could not be more excited about our latest project with the Los Angeles Philharmonic. We’re proud to announce the Walt Disney Concert Hall 10th Anniversary digital experience.

We partnered with the LA Phil to craft a digital destination that highlights the history of Walt Disney Concert Hall as a transformational landmark and as an iconic concert stage for musicians from around the world. The result is a true celebration the LA Phil’s 10th anniversary of performing at Walt Disney Concert Hall. We conceptualized and directed an interactive 360-degree video that lets viewers take center stage as LA Phil Music Director, Gustavo Dudamel, conducts the orchestra through classics by Mendelssohn and Mozart.

architecture

It’s an extensive, engaging digital destination that explores Frank Gehry’s vision for Walt Disney Concert Hall. The site includes Frank Gehry’s architectural sketches, photos, and a virtual tour that gives visitors new insight into the concert hall.

season

The site also has interviews with Gustavo Dudamel, conductor laureate Esa-Pekka Salonen, architect Frank Gehry, and acoustician Yasuhisa Toyota. It’s packed with rich original content, video, and powerful social integration. A social stream highlighting visitor’s favorite memories of Walt Disney Concert Hall is captured with the hashtag #wdch10 on Instagram.

The Concert Master Takes a Bow

Monday, August 26th, 2013

The Los Angeles Philharmonic was looking for ways to engage a new generation of music fans and introduce them to the abundance of performances at Walt Disney Concert Hall. We partnered with the LA Phil to conceptualize and create the Concert Master, an easy-to-use interactive concert selector tool.

Concert Master generates tailor-made recommendations for upcoming concerts based on a series of fun, engaging questions. Are you a Radiohead fan? Great. There’s an upcoming show that you’ll love.

6

It’s a powerful way to discover new music and upcoming performances. Whether visitor’s tastes are classic, modern, or somewhere in between, Concert Master helps to match potential audience members with the perfect performance. Concert Master is an intriguing, immersive introduction to the world of classical music. As fans of classical music ourselves, we’re excited by the idea that we could help someone experience their first classical concert in this iconic venue.

Herman Miller Collection Launches

Wednesday, May 9th, 2012

To celebrate the launch of the Herman Miller Collection, Hello created a new digital destination that showcases the Collection’s launch of 200+ product offerings. Influenced by the 1952 writings of George Nelson, the Herman Miller Collection represents the “continuing creation of a permanent collection designed to meet fully the requirements for modern living” and pays deep homage to the evolution of furniture design by featuring works from the past, present, and future. This is represented in the diverse portfolio of reissued classics from the Herman Miller archive, work from alliance partners Magis and Mattiazzi, and new contemporary pieces from today’s best designers.

In order to further explore Herman Miller’s history, Hello created an experience that brings the story of Herman Miller to life by immersing the visitor in a comprehensive and interactive experience.

Pulling from the Herman Miller archive, Hello showcased vintage catalogs and ads from the 1940s. Design fanatics can dive deeper and explore the details of the 1942 Blueprint for Modern Living or the 1955 ABC of Modern Furniture by clicking on the piece for an expanded view.

Developed in HTML5, Hello crafted the digital experience for optimal interactivity and accessibility on desktop browsers, mobile devices and iPads. Hello also maximized product interaction by building in a magnifying tool that allows for a granular look at the product’s material and finish. Anyone interested in a closer look may use the tool to examine the Eames Lounge Chair down to the grain of the Santos Palisander veneer or the intricate Outdoor Weave pattern of the Eames Aluminum Group Chair.

Celebrating the diversity of Herman Miller’s designers, Hello also wanted to inform our audience in a playful way by incorporating quotes that animate and flip upon engagement. These quotes express the thoughtful philosophies of iconic designers such as Charles and Ray Eames, Isamu Noguchi, Ward Bennett, and Konstantin Grcic.

In order to officially introduce the Collection to the public, Herman Miller will also open a Pop Up Shop on May 9, 2012 in New York. The shop will be the first public display of the Collection and will preview many of the pieces in advance of their retail availability, which is set to launch in fall. See you all in New York soon!

Our Object of Affection: The Bone Crusher

Tuesday, April 10th, 2012

We love dinosaurs and so we couldn’t resist sponsoring the T.Rex tooth at the NHM, called the Bone Crusher for its serrated shape and assistance in helping the dinosaur crush bone. If you find yourself roaming the Dinosaur Hall anytime soon, check out the Bone Crusher!

Fall in Love with the NHM

Monday, April 9th, 2012

To inspire the public’s connection to the Natural History Museum, Hello created Object of Affection, a whimsical and playful campaign that encourages fundraising by connecting visitors with the museum’s specimens and artifacts. The online gallery, which includes an eclectic range of items from a Mastodon foot to a Saber-Toothed cat skull, contains over 270 objects that donors may choose to sponsor.

We wanted to build a browsing experience that would cultivate people’s curiosity to explore and so to highlight the collection, we designed a visually rich experience that focuses on the distinctive nature of the items in a dynamic environment. The site is built with responsive web design, which allows the layout to automatically adapt to a variety of viewing environments, including web browser, tablet, or smartphone. This enhanced platform agnostic experience lets visitors navigate through the site with ease and echoes the fun spirit of the campaign. We also included a sharing feature so that donors who fall in love with an object can share their “love letters” on Facebook, Twitter, Pinterest, and via e-mail.

Object of Affection is part of the NHM Next campaign, a makeover to take the museum into the 21st century and includes the addition of the North Campus, a Nature Lab, and the Becoming L.A. exhibit.

Tillamook’s Marketing Agency of the Year

Friday, February 17th, 2012

Tillamook selected Hello as their Marketing Agency of the Year which was a wonderful surprise. This is the amazing trophy they gave us that looks just like their award-winning Medium Cheddar Baby Loaf. It really does look good enough to eat!

On The Road Again

Sunday, February 12th, 2012

Tillamook recently kicked off its third consecutive Loaf Love Tour. Touring the country in custom, bright orange VW buses, Tillamook is on a mission to bring “Tasty Cheese to the People!” and this year Hello brought this experience to life online. Here visitors can view the schedule, see photos with fans and the latest news from the Loaf Love Tour. Hello also created a new iPad app to streamline the event experience. The app allows brand ambassadors on tour to quickly take photos and capture email sign-ups. The photos appear on the site in real time and fans can socially share the loaf love with friends and family everywhere. Find out if the Loaf Love Tour is stopping in your neighborhood!

Bringing tasty cheese to the people!

Learn more about the Tillamook fleet of VW buses.

The Tillamook brand ambassador’s new best friend: the iPad app takes photos, uploads to the site and quickly captures emails.

Welcome to the Land of Yum

Wednesday, February 1st, 2012

We’re excited to launch some new work for Tillamook — introducing the Tillamook Yogurt Yum Factory! We concepted and created an interactive 3D world where playful characters are hard at work, turning natural ingredients into the highest-quality yogurt. Product factoids appear throughout the whimsical world to educate visitors on what goes into making Tillamook yogurt such as high-quality milk and real fruit. So, step inside and see for yourself why Tillamook’s yogurt tastes better and receive a tasty treat at the end of the journey.

 

Award-winning milk goes into the fresh tasting yogurt.

Here on Granola Mountain, “Pull Me” to add four active cultures to every cup of yogurt.

Yogurt, meet fruit. “Mix Me” to your favorite tune.

Yum!

 

 

C is for Cookie, W is for Website

Sunday, January 22nd, 2012

Today, we are honored to announce the new SesameWorkshop.org, the nonprofit educational organization that revolutionized children’s television programming with Sesame Street. With co-productions seen in over 150 countries, tackling a range of issues including literacy, health and military deployment, Hello designed the site to tell the depth and breadth of the Sesame story, simply. Focusing on form, function and furry monsters, the redesign brings Sesame’s humanitarian work to the forefront of the user’s experience. To learn more and show your support, visit SesameWorkshop.org today!

Homepage with a carousel featuring case studies from around the globe.

Detailed case studies highlighting Sesame’s outreach efforts, international co-productions and domestic television shows.

Timeline featuring key milestones in the history of Sesame Workshop.

An interactive map, where you can learn about the Sesame Workshop productions all over the world.

 

What’s Cooking

Wednesday, January 18th, 2012

Last year’s Tillamook Kitchen was such a hit with fans and the press, Hello and Tillamook have been busy filming and editing away, to bring you new chef profiles and recipes. Check out the latest from The Grilled Cheese Grill, where Portland gets its grilled cheese fix inside of a school bus or a double-decker dining room:

And The Oak’s Gourmet in Los Angeles, known for its weekly Wednesday Grilled Cheese Nights:

Stay tuned for more from our favorite Tillamook chefs!

FOLLOW US

Vimeo

RSS Feed