Archive for August, 2013

Walt Disney Concert Hall 10th Anniversary Launch

Monday, August 26th, 2013

We could not be more excited about our latest project with the Los Angeles Philharmonic. We’re proud to announce the Walt Disney Concert Hall 10th Anniversary digital experience.

We partnered with the LA Phil to craft a digital destination that highlights the history of Walt Disney Concert Hall as a transformational landmark and as an iconic concert stage for musicians from around the world. The result is a true celebration the LA Phil’s 10th anniversary of performing at Walt Disney Concert Hall. We conceptualized and directed an interactive 360-degree video that lets viewers take center stage as LA Phil Music Director, Gustavo Dudamel, conducts the orchestra through classics by Mendelssohn and Mozart.

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It’s an extensive, engaging digital destination that explores Frank Gehry’s vision for Walt Disney Concert Hall. The site includes Frank Gehry’s architectural sketches, photos, and a virtual tour that gives visitors new insight into the concert hall.

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The site also has interviews with Gustavo Dudamel, conductor laureate Esa-Pekka Salonen, architect Frank Gehry, and acoustician Yasuhisa Toyota. It’s packed with rich original content, video, and powerful social integration. A social stream highlighting visitor’s favorite memories of Walt Disney Concert Hall is captured with the hashtag #wdch10 on Instagram.

The Concert Master Takes a Bow

Monday, August 26th, 2013

The Los Angeles Philharmonic was looking for ways to engage a new generation of music fans and introduce them to the abundance of performances at Walt Disney Concert Hall. We partnered with the LA Phil to conceptualize and create the Concert Master, an easy-to-use interactive concert selector tool.

Concert Master generates tailor-made recommendations for upcoming concerts based on a series of fun, engaging questions. Are you a Radiohead fan? Great. There’s an upcoming show that you’ll love.

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It’s a powerful way to discover new music and upcoming performances. Whether visitor’s tastes are classic, modern, or somewhere in between, Concert Master helps to match potential audience members with the perfect performance. Concert Master is an intriguing, immersive introduction to the world of classical music. As fans of classical music ourselves, we’re excited by the idea that we could help someone experience their first classical concert in this iconic venue.

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