To celebrate the launch of the Herman Miller Collection, Hello created a new digital destination that showcases the Collection’s launch of 200+ product offerings. Influenced by the 1952 writings of George Nelson, the Herman Miller Collection represents the “continuing creation of a permanent collection designed to meet fully the requirements for modern living” and pays deep homage to the evolution of furniture design by featuring works from the past, present, and future. This is represented in the diverse portfolio of reissued classics from the Herman Miller archive, work from alliance partners Magis and Mattiazzi, and new contemporary pieces from today’s best designers.
In order to further explore Herman Miller’s history, Hello created an experience that brings the story of Herman Miller to life by immersing the visitor in a comprehensive and interactive experience.
Pulling from the Herman Miller archive, Hello showcased vintage catalogs and ads from the 1940s. Design fanatics can dive deeper and explore the details of the 1942 Blueprint for Modern Living or the 1955 ABC of Modern Furniture by clicking on the piece for an expanded view.
Developed in HTML5, Hello crafted the digital experience for optimal interactivity and accessibility on desktop browsers, mobile devices and iPads. Hello also maximized product interaction by building in a magnifying tool that allows for a granular look at the product’s material and finish. Anyone interested in a closer look may use the tool to examine the Eames Lounge Chair down to the grain of the Santos Palisander veneer or the intricate Outdoor Weave pattern of the Eames Aluminum Group Chair.
Celebrating the diversity of Herman Miller’s designers, Hello also wanted to inform our audience in a playful way by incorporating quotes that animate and flip upon engagement. These quotes express the thoughtful philosophies of iconic designers such as Charles and Ray Eames, Isamu Noguchi, Ward Bennett, and Konstantin Grcic.
In order to officially introduce the Collection to the public, Herman Miller will also open a Pop Up Shop on May 9, 2012 in New York. The shop will be the first public display of the Collection and will preview many of the pieces in advance of their retail availability, which is set to launch in fall. See you all in New York soon!