Archive for November, 2011

“Eames Words”

Wednesday, November 30th, 2011

Eames Words

Friends of Hello at the A+D Museum in Los Angeles recently installed “Eames Words,” an exhibition where the ideas of Charles and Ray Eames triumph their better-known creations.

Part of the Getty Foundation’s Pacific Standard Time, the show pays homage to the design duo’s appreciation of humble objects through an “informal assemblage” of quotes, phrases and actual items, like the Jeep.

Eames Words

Eames Words

Much of the inspiration behind the couple’s designs came from the everyday, which is no better represented in Charles’ timeless phrase, “The uncommon beauty of common things.” The Eameses taught us to celebrate life’s simple pleasures and that design only further enhances this philosophy.

Hello CreativeMornings

Wednesday, November 23rd, 2011

Last month our CEO/Creative Director, David Lai, was invited to speak at CreativeMornings LA and there was a great turnout. In case you weren’t able to make it to the talk, you can watch it here:

Cheese’wich Goes Mobile

Monday, November 14th, 2011

cheese_iphone

It was so much fun designing and building the Cheese’wich Facebook application for Tillamook, that we decided to continue the fun on mobile so users can grill a face onto a cheese sandwich anytime, on-the-go.

The app is now available on iTunes and the Android market. Happy grilling!

simplehuman soap + pumps = made for each other

Thursday, November 10th, 2011

simplehuman soap

simplehuman soap

simplehuman soap

Announcing the launch of made for each other, an integrated campaign we created to introduce simplehuman’s new collection of soap and sensor pump systems that are crafted and designed to work in harmony, like milk and cookies.

simplehuman soap

The made for each other campaign includes an online experience, videos at retail point of sale, and a Facebook game and contest. The online experience features a soap shuffle interface that allows users to mix and match different pairs of soaps and pumps and buy them together with one click.

We also directed a series of product videos that are displayed across retail, online, and social media to highlight all the benefits and features of the new simplehuman soap lineup. All the soaps are optimized to work hand-in-hand with the high-efficiency pumps and the no-drip valve, ensuring no messy drips or clogs.

simplehuman soap

The made for each other site has a customized design to run on both mobile and tablet devices, allowing users to swipe through the soap shuffle interface.

simplehuman soap

The Facebook game gives users a fun way to learn about the products and a chance to win them. Players are timed on how fast they can uncover all the pairs, with the quickest users featured on a leaderboard that shows which simplehuman products they are eligible to win. Prizes are only up for grabs for a week, so give the game a go and test your memory skills here.

 

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