Archive for May, 2011

Letting Google Become Your Wallet

Friday, May 27th, 2011

Yesterday Google Wallet, a mobile payment system was announced, putting us one step closer to the trend of “everything mobile.” People in Japan have been using their phones as an all-in-one credit card, boarding pass and more for years now and we’ve been long anticipating when this would become the norm in the U.S. We see Google Wallet as a movement that will disrupt the way we interact, not only with payments, but in physical and digital touchpoints, making the two more seamlessly connected.

Many brands are already on board with Google Wallet including Macys, Subway and The Container Store. We’re most excited about how brands can use Google Wallet and the popularity of mobile deals and real time check-ins. Making a morning coffee run could become so much easier and personalized if upon checking in your regular drink gets automatically added to a queue, brewed and paid for with the push or touch of a button. It’s already happened with cameras, video cameras and handheld gaming devices, but we can’t wait to ditch our cash, cards and maybe even ID’s and keys to access everything by carrying just one thing.

TaylorMade Golf Webpick of the Day

Wednesday, May 25th, 2011

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Hello’s TaylorMade Golf site has earned Webpick of the Day from Communication Arts. Taylormadegolf.com reveals why the brand is the #1 driver on tour by showcasing TaylorMade’s high-quality products and star tour players. Explore product specs, browse through the wide range of custom fitting options and learn about the technology behind TaylorMade’s latest clubs. The site was built in HTML5 and is compatible on iPhone and iPad devices. Catch up with the latest products here – we suggest you start with the new R11 and Burner Superfast 2.0 Metalwoods.

Modernist Architecture with Herman Miller

Tuesday, May 17th, 2011

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Today we are launching POV (Points of View) for Herman Miller, a series we directed celebrating five California architects’ perspective on design. POV provides special access to each architects’ point of view on topics like materials, prefab and indoor/outdoor spaces.

Herman Miller POV

We interviewed architects such as Marmol Radziner, pioneers in prefab architecture and Jim Jennings who designed the well-known Desert One house, a Palm Springs retreat. Users can visit POV to watch the interviews and explore a photo gallery of each home.

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Herman Miller POV

We partnered with photographer Juergen Nogai (Julius Shulman’s former business partner) to capture Herman Miller products in these homes in a section called Inspired Spaces. Fans can also sign up for a chance to win Modernism Rediscovered, a collection of forgotten architectural masterpieces, from Julius Shulman’s personal archives. Watch the videos and enter to win here.

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WIRED: Disruptive by Design

Friday, May 6th, 2011

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For the second year in a row, we were invited to attend the WIRED Business Conference sponsored by our parent company, MDC Partners. Disruptive by Design is a conference that gathers select companies and thought leaders, each known for innovation and a willingness to disrupt the status quo, for presentations and to engage in conversations around this year’s topics. Last year there was an excellent panel of speakers including Howard Schultz and Mark Pincus, so we were really looking forward to this year’s lineup of speakers.

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We’re in good company. See if you can find Hello on the steps among all the MDC agencies.

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It was great to see Bill Gates in person, the first speaker at the conference. He addressed the future of energy in solving problems on a greater scale and compared his interest in nuclear power to other options such as solar power.

Johnny Chung Lee, a key contributor to the development of the Xbox Kinect, presented a series of videos on how the Kinect’s system became an open source platform 10 days after its release for people to create their own developments, like printing 3D models of themselves and full body scanning. We’re excited to play with the Kinect camera and expand its capabilities as well.

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Mick Mountz, founder of Kiva Systems, shared how robots think through a heat map of a warehouse powered by hundreds of autonomous mobile robots and sophisticated control software. We were most fascinated with how the Kiva Systems robots disrupted the traditional warehouse model of people handling the picking, receiving and shipping of products to having robots handle the system. The robots are smart and change the packaging system dynamically so the most popular items to be shipped move to the front of the line, while the less popular items migrate to the middle.

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Chris Anderson talks with Carl Bass, President and CEO of Autodesk, about the new industrial revolution. Check out the 3D cardboard model Carl Bass made of Chris Anderson’s head.

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Martha Stewart shared the future of media in tablets and what’s to come from her team in that space. We also enjoyed Martha’s advice to not go to jail.

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We were pleased to see Salman Khan receive the MDC Humanitarian Award for $100,000 towards developing his nonprofit, the Khan Academy. We’re fascinated by how Salman Khan changed the ways kids learn with his YouTube tutorials. Watch his interview on Charlie Rose to learn more.

For those of you who are interested in watching the conference, you can access the videos here.

The New York Times Shares the Love for Tillamook.com

Wednesday, May 4th, 2011

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Our work with Tillamook recently caught the attention of Stuart Elliott, a longtime ad industry watcher who has been with the New York Times since 1991. We’re very excited to see Tillamook.com and all the other campaign initiatives, including the “Food Loves Tillamook” TV spots by mono and the Loaf Love Tour featured as a Campaign Spotlight. Read the article here.

Lights, Camera, Action

Wednesday, May 4th, 2011

We just wrapped up another shoot for Herman Miller. Here’s a peek behind the scenes on set.

Herman Miller Shoot

Herman Miller Shoot

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