Sony Opens Newly Branded Store in LA

Last Friday Sony opened a new store that provides a completely different experience from any of their former stores, centering on interactivity and modularity in their “open” themed space. As one of our clients, Sony’s new store is exciting news to us as they allow people to explore, test out and fully experience each product.

Our favorite attractions were the Cube home theater experience and displays of vinyl toys for testing out every single one of their cameras. Read more about the store and events on the Sony Style blog.

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