Archive for April, 2011

Dive Into Sony’s Project Shiphunt

Monday, April 25th, 2011

Sony Shiphunt

In collaboration with Sony and 180 LA, we launched the website for Project Shiphunt, an ultimate product demo for Sony VAIO which is featured on YouTube’s homepage today.

Sony Shiphunt

The campaign kicked off with Oceans of Treasure, a game-based sweepstakes that lets players dive underwater using Google Ocean’s API and discover buried treasure using Sony VAIO laptops. During the game players learn about the technology and capabilities of the new VAIO laptops, which let you do amazing things like discover sunken ships or launch a rocket into space. Stay tuned for more updates from Project Shiphunt!

Sony Shiphunt

Bread, Butter, Cheese, Victory!

Sunday, April 24th, 2011

GCI 2011

Some of the Hello crew with Loafy.

Over the weekend we attended the Grilled Cheese Invitational (GCI) where Tillamook was the major sponsor again this year. GCI is the largest and craziest grilled cheese cook-off in the country, founded by Tim Walker, a dedicated grilled cheese lover from Los Angeles.

We spent the day hanging out with our friends from Tillamook, the Grilled Cheese Truck and Heidi Gibson from the American Grilled Cheese Kitchen while snacking on grilled cheese sammies. We also watched quirky chefs of all kinds furiously battle to make the best grilled cheese sandwich while others competed in cheese poetry and rap.

GCI 2011

Let the cook-off begin!

GCI 2011

Nice T-shirt.

GCI 2011

Check out that bread stack.

New TaylorMade Golf Site in Full Swing

Thursday, April 21st, 2011

TaylorMade Golf site

Today we launched the new TaylorMade Golf site, home to the #1 driver on tour. The new site reflects TaylorMade’s leadership in crafting a wide range of products with leading technology and features, including the new R11 and Burner Superfast 2.0 Metalwoods, which lead the way in their new white product lineup. The science behind TaylorMade’s new white products results in various benefits, from eliminating hot spots to providing better contrast and alignment. Made for golfers by golfers, TaylorMade’s products are given the spotlight and become tangible through video, detailed specs and tour pro testimonials, giving users an intuitive understanding of the product lineup. We wanted players to be able to navigate through the site easily and simplify the online experience by putting the most sought after information front and center in a clean and simple design.

TaylorMade Golf site

TaylorMade’s new site has five core features:

• Site Architecture: The latest and greatest products and news are featured prominently on the homepage, leading users to the latest content quickly.

• Products and TaylorMade Tour Pros: Each product and Tour player comes alive on the site with video, detailed specs and testimonials. “What’s in the bag” lets users dive into the specs and details on equipment their favorite tour players are using.

• #1 on Tour: A dedicated feature providing facts and figures behind TaylorMade products, giving context behind their position as the #1 driver in golf and a leader in the golf industry.

• Custom Fitting and Tech: The new site details the technology benefits behind the products and explains the importance of custom fitting for clubs. TaylorMade offers a wide range of fitting options from demo days to performance labs where MATT (Motion Analysis Technology by TaylorMade) is used for a 3D clubfitting experience. Die-hard golfers can also visit the Kingdom for the ultimate clubfitting experience.

• Technology: The site is built in HTML5 with the capability to display Flash modules and can dynamically switch content onto an iPhone or iPad.

TaylorMade Golf site

TaylorMade Golf site

30 days of simple Webpick of the Day

Monday, April 18th, 2011


We’re pleased to see simplehuman’s 30 days of simple featured as today’s CommArts Webpick of the Day. With 30 days of simple, we wanted to educate consumers on the core features of simplehuman’s wide range of products, which the brand refers to as “tools for efficient living.” Each video highlights a simplehuman product and how it is designed to make life easier at home – like a sensor can that opens based on your movement or the new pet food can that keeps kibbles fresh and your pets out. There’s still time to win a product from 30 days of simple, enter to win here.

MoMA Bauhaus Nominated for a Webby

Wednesday, April 13th, 2011

MoMA Bauhaus site

The Webby Award nominees have been announced and we’re pleased to see the site we built for the MoMA, Bauhaus: Workshops for Modernity, has been selected as a nominee in the art category. We designed the site based on a grid – one of the core design elements from the Bauhaus time period – to present the celebrated artists and work in a structured, systematic fashion reflective of the Bauhaus style.


As a nominee, our Bauhaus site is also up for a People’s Choice Award – VOTE FOR US HERE. Our TaylorMade Golf touch screen and Herman Miller site are also official honorees this year.

Sony Opens Newly Branded Store in LA

Monday, April 4th, 2011

Last Friday Sony opened a new store that provides a completely different experience from any of their former stores, centering on interactivity and modularity in their “open” themed space. As one of our clients, Sony’s new store is exciting news to us as they allow people to explore, test out and fully experience each product.

Our favorite attractions were the Cube home theater experience and displays of vinyl toys for testing out every single one of their cameras. Read more about the store and events on the Sony Style blog.

National Grilled Cheese Month

Monday, April 4th, 2011

National Grilled Cheese month

We kicked off National Grilled Cheese Month with our friends from Tillamook and The Grilled Cheese Truck in Beverly Hills for some delicious Tillamook Loaf Love melts. Nothing like hanging out with friends and eating some good quality cheese. Visit for recipes from The Grilled Cheese Truck and for Loaf Love Tour updates.



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