Archive for March, 2011

30 days of simple

Tuesday, March 22nd, 2011

Today we are launching 30 days of simple from simplehuman, an interactive site for people to experience simplehuman’s wide range of tools for efficient living. We shot 30 product videos for the site with each video highlighting a core feature, providing a way for people to visually learn about the products. If people like what they see, they can choose any product to enter and win.

30 days of simple

30 days of simple

30 days of simple

Starting April 1st, a winner is chosen every day. From their newly designed Sensor Can to the automatic Soap Sensor Pump, there are tools to be won to make anyone’s life more efficient at home.

Learn about the products and enter to win – it’s that simple.

Journalist as Curator

Monday, March 21st, 2011

journalist asa curator

Social media has taken the power of citizen journalism to another level with real-time posts, conversations, photos and video. As print news sources take on digital form, we are observing how the role of a journalist is evolving from being an on-site reporter; capturing news from the second it happens, to more of a curator. The everyday person with a smartphone is already out there recording or announcing news as it happens. Instead of rendering journalists obsolete, we see their value evolving into a trusted source that can put together the best, most credible news and filter out the junk that is constantly added to real-time feed.

Part of the value in social media channels like Facebook, Twitter and even Quora is that an individual’s experience is curated personally by the user. People don’t want to or have the time to read all the news. They want to read news that matters to them, which usually happens to be news from people they know, people in their industry and people with similar interests. Success lies in an engine that can deliver that information most effectively, but still give a window of opportunity to suggest new topics or people that could be of interest given the trends of a user’s actions on a platform.

We see news reporting heading in the direction of curated reporting. There are sites out there that are already beginning to curate content such as CROWS NEST, Sign Off and recently LinkedIn’s new feature, LinkedIn Today. CROWS NEST is a Twitter aggregator that uses a mix of Twitter, Topsy, Typekit, and jQuery to pull the top 10 URLs shared by ad/tech/design Twitter users. Sign Off is a site and email newsletter that delivers relevant news based on your city. LinkedIn Today curates news most relevant to your industry, pulling from the career information each user provides in a LinkedIn profile. While browsing through articles, a user is able to see who shared the article, where they are located, and what they said about it even if the person is not a connection or contact. LinkedIn Today demonstrates the beginning of new journalism where news is delivered based on the industry a person is in and the person’s interests. Due to this growing need of trusted curators, we see the trend of journalism headed for better standards as more advanced tools are built to filter good content. Instead of a team of reporters, we might see teams of curators being formed as the way news is delivered continues to grow more and more personalized. We see this trend as a beneficial mechanism in building audience platforms for our clients. As we continue developing social media strategies for branded initiatives, we’ll be looking into incorporating curated content as we build experiences to engage targeted audiences.

Japan Needs Help

Friday, March 18th, 2011

Hello has friends and family in Japan. Upon hearing the news on March 11th about the 9.0-magnitude earthquake, we’ve been actively seeking ways to effectively help the victims of the disaster. The earthquake triggered tsunamis that caused widespread devastation and crippled a nuclear power plant that poses a serious threat for widespread radiation release. Currently reports indicate that over 10,000 people have lost their lives with thousands of people still missing and millions affected by the crisis.

japan needs help

Two of Japan’s most pressing needs are search and rescue teams and basic goods to care for people displaced by the disaster. Japanese social welfare organizations are providing displaced people with shelter, food, clean water and medical care for injuries. You can help by donating to charities that are providing these resources to the people in Japan.



LivingSocial’s current deal is $5 for a $10 donation to the American Red Cross’s Japan Earthquake & Pacific Tsunami fund. This deal ends in one day.


Google Crisis Response

This page is continually updated so users can read up on the latest news regarding the earthquake and tsunami disaster in Japan. Google provides the latest information on resources for victims and ways to contribute to relief efforts.


World Vision

World Vision currently has an emergency response team on the ground in hard hit areas in Japan, providing water, blankets and other urgently needed supplies to survivors. Their ongoing efforts will focus on the unique needs of children, who are the most impacted.


American Red Cross

American Red Cross will support disaster relief efforts to help those affected by the earthquake in Japan and tsunami throughout the Pacific.


Shigeru Ban

Shigeru Ban, an architectural firm in Japan, is building and deploying simple partitions for evacuees to take shelter in Tohoku, Japan where thousands of families are currently taking shelter in school gyms.

Shigeru Ban: Japan Earthquake Relief

Friday, March 18th, 2011

Shigeru Ban is an architectural firm in Japan that takes initiative to build and deploy cardboard partitions to displaced victims who are forced to take shelter in evacuation sites during natural disasters. Since the 2004 Niigata earthquake, Shigeru Ban has been constantly making revisions to their partitions to better fit the needs of each crisis situation. With thousands of families seeking shelter in school gyms due to the March 11 earthquake, which also triggered tsunamis and crippled a nuclear power plant, shelter is one of Japan’s main needs. You can help by donating to Shigeru Ban’s cause.

shigeru ban

shigeru ban

Laser Battle

Thursday, March 10th, 2011

Given the spirit of the Nerf wars that have been breaking out at Hello, we took a trip to the only multi-level laser tag arena in Los Angeles to try our hand at shooting lasers for a change. After a couple rounds in the fray, the most strategic team scored the most points. A tip from us: capture the bases first.

Welcome sign for Hello at laser tag

Nice welcome sign.

laser tag

The red team

laser tag

The yellow team

laser tag

And the winners of this round, the blue team.

Tillamook Webpick of the Day

Tuesday, March 1st, 2011

CommArts webpick of the day - Tillamook

Today was selected as the Webpick of the Day in Communication Arts. As Tillamook’s digital agency of record, we designed the site in reflection of Tillamook’s new branding. The site has a wide range of exclusive content and ways to interact with the brand, from making recipes from the Grilled Cheese Truck, the Bunk Bar, and the American Grilled Cheese restaurant to scoring Tillamook cheese by testing your knowledge in the Cheese IQ quiz. The site’s new blog “Loaf Life” shares behind the scenes sneak peeks into events like the Loaf Love Tour and also keeps fans updated on important cheese and dairy news – such as today is National Peanut Butter Lovers Day.



RSS Feed