Archive for January, 2011

A New Slice of Tillamook

Monday, January 31st, 2011

As digital agency of record for Tillamook, we’re kicking off the year with a new online destination at Tillamook.com. Tillamook has a 102-year history of creating award-winning dairy products. To capture the brand’s authenticity, we crafted a digital strategy centered on bringing original content and fun engagement to true lovers of Tillamook cheese. After traveling in search of some of the best grilled cheese chefs in the country, we were invited into their kitchens to capture the secrets behind their mouthwatering recipes. With over 30 recipes, Tillamook Kitchen also includes dozens of video recipes from Chefs Tommy Habetz of Bunk Bar in Portland, Dave Danhi of the Grilled Cheese Truck in Los Angeles, and Heidi Gibson, seven-time winner of the Grilled Cheese Invitational, of the American Grilled Cheese Kitchen in San Francisco.

Tillamook homepage

The new Tillamook.com homepage.

Tillamook Kitchen

Meet some of the country’s best grilled cheese chefs.

The site runs on Tillamook Time, dynamically changing from breakfast to lunch and dinner recipes based on the time of day. Of course, if your sleeping schedule is turned around or you have funny eating habits, you can still find the other recipes on the site. Fans who want to win Tillamook products can test their cheese knowledge with the Cheese IQ quiz. Leveraging Tillamook’s existing fanbase of over 100,000, we bring a new “Loaf Life” blog connecting all Tillamook lovers to behind-the-scenes sneak peeks and events both online and locally.

Tillamook product page

Introducing the world’s best medium cheddar.

Loaf Life blog

The new Loafster convertible on Tillamook’s blog, Loaf Life.

i’m a simplehuman

Friday, January 28th, 2011

We’re back from a shoot for simplehuman, a brand we’ve always admired for creating “tools for efficient living.” Known for their beautifully designed stainless trash cans, simplehuman designs thoughtful and innovative products for the kitchen, bathroom, and more. Go behind the scenes on our latest project with them.

behind the scenes

Our studio filled to the brim with simplehuman.

behind the scenes

Some of our storyboard sketches.

simplehuman shoot

Who spilled the cereal?

simplehuman shoot

We can now officially add dog wrangler to our capabilities.

It’s Always Sunny

Thursday, January 27th, 2011

We dropped by to say hello to our friends at 72andSunny today, one of our sister agencies.

72andSunny

See if you can find the Darth Vader helmet. We have one too.

Coupons or Check-ins

Wednesday, January 26th, 2011

Geoloqi

With the Google + Groupon deal off the table, it’s just been announced that Google’s releasing its own coupon competitor, Google Offers. Groupon has been rapidly growing and making headlines this past year so it was only a matter of time before Google joined the group-buying fray and appealed to local business advertisers.

However, group buying and location-based services are still in the beginnings of development and are definitely not deemed mainstream yet. By throwing in a bit of game mechanics like reaching a target number of votes to score a deal, or being awarded for the number of check-ins, a wider audience is targeted outside the tech geek circle, including moms. However, the real value lies in, well, value. Sites like Groupon and Living Social are valuable as coupons, but more so as experiences. People might not go bungee jumping or macaroon making until the experience is set before them with a decent price tag.

We’re expecting to see group buying sites and check-ins become much more personalized with applications like Geoloqi, where automatic check-ins and functions like your grocery list popping up as you enter the market are set in place. If group buying and location-based services become staple tools for the everyday person running errands, retailers can tap into a real-time database where sharing your location and what you buy becomes mainstream. If it becomes useful enough, people will adopt it, influencing long-term mainstream consumer behavior.

How do you prefer getting your deals?

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Unveiling of “The Broad”

Friday, January 7th, 2011

The Broad

The Broad

We’ve worked with the Broad Foundation in creating the online destinations for their many programs, including the Broad Art Foundation who just unveiled the designs for their upcoming contemporary art museum “The Broad.” Designed by architects Diller Scofidio + Renfro, the museum’s honeycomb “veil” exterior and top floor sky-lit gallery will house some of the greatest works in modern art with collections by a few of our favorite artists like Jeff Koons, Andy Warhol, and Roy Lichtenstein. We’re looking forward to paying a visit to the museum in downtown LA upon completion in 2012.

Q&A

Thursday, January 6th, 2011

Dustin Moskovitz answer on quora regarding The Social Network

Just as Twitter and Foursquare blew up, the new kid on the block this year, Quora (not the Tron character) has doubled in users since the explosion of new signups in late December and this past week. Not to be compared to Twitter, Quora is a knowledge database of questions and answers powered by the community. Quora’s main attractions are composed of the following factors:

1.    Participation from the big players at Silicon Valley, including – Steve Case, Robert Scoble and Chris Brogan.
2.    An open community of thought leaders.
3.    Incorporation of live updating and SEO.
4.    Good design for efficient interactivity and conversations.

We’ve witnessed the growth and power of real time this past year, especially with Twitter and Google Realtime. Quora’s combination of real-time answers, paired with an accessible community of experts, is what sets it apart from other social media channels and Q&A sites like Yahoo! Answers and Ask.com. While some social media sites have received skepticism for concrete usefulness, Quora’s value is obvious. Similar to any news site, Quora is a medium for discovering news, which people have been doing since the beginning of journalism. The questions asked on Quora spark conversations from people like Steve Case (co-founder of AOL) who are prompted by questions about the companies they work for, information that is highly desired.

Much of Quora’s success is due not only to its participating intelligent community but also because the design provides for a good user experience. Quora incorporates interactive aspects of social media like “voting up” on questions, real-time feed, follow features, and an engagement display. Integrating social media channels like Twitter and Facebook for easy participation, Quora could potentially become a powerful player when it comes to search. People are already starting to use the site as a knowledge database for industry questions and a place to research feedback on restaurants and products. If Quora is able to maintain quality content through an influx of users and spam, it could become a go-to search resource and news information hub. Quora Q&A’s are already appearing under Google search results.

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