Archive for November, 2010

Rilakkuma Comes to Teaforest

Monday, November 29th, 2010

Rilakkuma holiday event flyer

Our friends next door at teaforest are hosting a fun holiday event this Saturday and next (December 4th and 11th) in celebration of the Japanese character, Rilakkuma the relax bear. Browse through exclusive gifts, the Rilakkuma book series, and take a picture with the bear himself in the photo booth. Best part is, the first 50 guests score a goody bag. If you can’t make the events, you can still check out the pop-up shop, which will be up December 6th – 10th. Stop by for the fun this weekend!

8686 Washington Blvd.
Culver City, CA 90232

140 Character Photography

Wednesday, November 24th, 2010

Helms District

Helms Art District across the street. Photo taken with the Instagram app.

We’ve now reached an age where professional grade cameras can be purchased for as little as under $2000, which people are referring to as the HDSLR movement. As manufacturers continue to produce high quality tools, creatives and enthusiasts alike are empowered to invest in professional equipment and create compelling content of their own. This content then takes on various forms digitally as people tweet, blog, or post their work on Facebook, tumblr, Flickr, or YouTube.

Not only are professional cameras getting a facelift, but companies are also investing in photo applications for mobile devices, sometimes developing for a mobile app before the website. Letting mobile take priority makes sense as sharing and real-time become more and more important. Many users enjoy taking on-the-spot photos conveniently with their phones because it integrates being part of a social network. Many photo apps alter mobile photos with functions like color pop where users can apply certain “actions” to make their phone photos look better.

Applications like PicPlz, Path, and Instagram have a lot of potential to become powerful tools because they create better quality photos incorporated with real-time sharing and a geolocation tag. By combining location, real-time, and quality media these applications are in a different league than older players like Photobucket or even Flickr. Because the users of today are interested in getting information instantly and all the time, these photo applications are following in the footsteps of social networks like Twitter, where a constant stream of feed is being processed, but is ripe with high quality photos. People are now given the opportunity to share their stories in a rich, interactive way, even if they are told in short snippets of 140 characters or a photo taken with a phone.

Tron is in Town

Monday, November 22nd, 2010

Geeking out at the Tron pop-up shop down the street from us in Culver City.

Tron Pop-up Store

Tron pulls our nostalgic strings, bringing us back to a time when the personification of programs and hardware was so fascinating because we were in an age where people knew little about how computers worked. It’s refreshing to go back to the beginning and observe how far we’ve come since then.

Tron Pop-up Store

The legacy couture collection with Tron-inspired jewelry by TomTom.

Tron Pop-up Store

Quorra Platform Sandals by Jerome Rousseau – very nice.

On Location at the Grilled Cheese Truck

Tuesday, November 16th, 2010

Grabbed a Cheesy Mac and Rib = bread, mac and cheese, BBQ pork, carmelized onions, Tillamook sharp cheddar, bread. Soooo good.

Grilled Cheese Truck

Grilled Cheese Truck

Poll: Short

Friday, November 12th, 2010

In order to comply with Twitter’s 140-character limit, there are hundreds of URL shortening services out there to choose from. Dan Zarella’s Science of Retweets study shows how users can be strategic about which shorteners they use. The study revealed that Twitter shorteners,, and receive the most retweets out of all the other services, while the old player, tiny.url, receives the least.

Which URL shortener do you use?

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Creative Economy

Wednesday, November 10th, 2010

We collaborated with Otis to design their 2010 Creative Economy report with the launch of this year’s program, “The Power of Art and Artists.”

otis creative economy

As a pioneer of the industry landscape, Otis is the first institution to release a study that captures the monumental economic influence of the creative industries in Southern California, substantiating the region as a creative capital. The Creative Economy report contains valuable content for creatives like ourselves, as well as students, parents, researchers, and professors. Through it we get a clear sense of the landscape of our industry in a nutshell; highlighting trends and helping newcomers to the industry understand opportunities and challenges. We brought the report to life by presenting the high-level findings in a visually engaging and interactive way. The infographics illustrate how the creative economy impacts the overall business sector with breakdowns within specific industries including digital media, entertainment, fashion, and product design.

More than just a summary of industry facts, the report tells the story of the possibilities and potential within our creative economy.

What’s Cooking in Portland

Wednesday, November 3rd, 2010

Began our day with a nice cup of coffee at Stumptown. We’re on location doing a shoot in rainy Oregon this week.

Stumptown Coffee

Photo Shoot

Photo Shoot

Reading Social

Wednesday, November 3rd, 2010

Since the initial move from print to digital, publishers have been using digital to create a better reading experience. We’ve already seen Conde Nast publications, WIRED and Gourmet use digital innovation to create rich, engaging applications on new platforms such as the iPad. While delivering the great content that has come to be expected by their readers, the applications created have taken their content further by integrating the iPad’s touch screen and leveraging streaming video to further capture reader interest. The shift from print to digital is not a duplication process of transferring reading from one platform to another. The most successful transitions have provided a means for users to interact with and share content, hold discussions, make recommendations, and connect with others in a way that wasn’t possible before.

Authors are also experimenting with book applications dedicated to their individual book. Author Stephen Elliott recently released his app, “The Adderall Diaries,” which includes features such as a dedicated discussion board for readers to hold conversations with him and other readers, access to Elliott’s book tour diary, a RSS feed for events and upcoming titles, and an exclusive video interview of Elliott. Besides novels, textbooks have also entered into digital, including Inkling, an e-book software company that provides textbooks on the iPad. Inkling brings diagrams to life, lets users search, highlight, and take notes instantly with the ability to follow note streams of their professors and friends. Inkling’s goal is to provide a more engaging means of education that attracts students and provides authors with an exciting way to present content.

Digital innovations that allow users to interact with written content and each other satisfy the deeper content longings of readers today. Publishers now have to think of print publications as accessible platforms that can transform the couch potato to a person who multitasks. With the constant release of new reading devices such as the NOOKcolor, we definitely see a trend in e-readers becoming tablets and publishers pushing even more engaging options to accompany e-books and applications.

Grilled Cheese To Go

Tuesday, November 2nd, 2010

grilled cheese costume

Here are Hiro’s two little grilled cheese sandwiches on Halloween – filled with Tillamook cheese of course.



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