Archive for August, 2010

This Year’s I.D. Winners Are…

Thursday, August 26th, 2010

I.D. Annual Design

I.D. magazine has announced the winners of its Annual Design Review. We received awards for Herman Miller, Sony, Callaway Golf and the LA Phil. Every year I.D. and a jury of leading practitioners review thousands of submissions for the best in product, furniture, graphic and environment design. The Annual Design Review serves as an archive, showcasing the evolution of design and its impact on material and visual culture. To be a part of this archive is a great honor, and if you happen to be in New York, the winners will be showcased at the AIGA National Design Center.

Lynda’s Creative Inspirations

Thursday, August 26th, 2010 Creative Inspirations Creative Inspirations Creative Inspirations

We spent the past few days with an excellent crew from who have been interviewing and filming us at our agency for their documentary series, Creative Inspirations. As one of the most reputable online destinations for software tutorials and creative inspiration, shares many of our philosophies and believes knowledge is power and technology should be accessible to everyone. Oftentimes we’ve been very inspired by the stories on, and we’re honored to share our story with fellow creatives in the industry. It’s been a real treat working with the Lynda crew. Stay tuned for the release of the documentary this fall.

Driven to Disrupt

Tuesday, August 24th, 2010

“The key to disruption is going beyond what people expect.” – David Lai

WIRED The Web is dead

WIRED The Web is dead

Our CEO/Creative Director, David Lai, was invited to the WIRED Business Conference in June, where he was interviewed by Porsche along with Matt Jarvis, 72andSunny’s Managing Director and Fred Bullock, HP’s VP of Marketing.

David was asked to comment on disrupting the marketplace with innovation, what instincts to follow for success and how passion drives business. The interviews can be viewed on as well as WIRED’s most recent issue, “The Web is Dead.”

FITC San Francisco

Monday, August 23rd, 2010

Last week we were in San Francisco, the heart of the Flash world, for the FITC conference. We met with top Flash developers and designers, gaining inspiration and releasing our inner nerds as we explored new directions in Flash. Despite the Apple and Adobe controversies, we’re excited to see Flash heading into the mobile space. We’re always looking for the best tools and innovations to inform and improve our work for clients — and how to continuously push the potential of Flash.


Eugene Zatepyakin explaining how Adobe Flash can be used for efficient object recognition.


CTO of Adobe, Kevin Lynch, announcing Adobe’s direction towards mobile.


The audience in Colin Moock’s panel playing Bunny Blaster through his Megaphone technology.

Our attention was grabbed by Seb Lee-Delisle, founding partner at Plug-in Media, and his talk, Space Invading. He presented past projects incorporating 3D into games and public art installations using tools such as webcam motion detection and massive projectors. Grant Skinner’s presentation was one of the most inspiring on how he stays excited about Flash and is constantly picking small projects that help him explore different areas of Flash during times of procrastination. Colin Moock introduced us to MegaPhone, a technology he created to enable users to build simple chats or connect a mobile phone to a game running on a public screen.

It’s always exciting to see what our friends in the field are coming up with.

Facebook Will Take You Places

Friday, August 20th, 2010

Facebook Places

With the recent launch of  “Places,” Facebook’s jump onto the LBS bandwagon has us excited about the possibility of “check-ins” becoming mainstream behavior. This opens up a new dimension of thinking as we develop engagement and marketing strategies for our clients, keeping in mind how to leverage these opportunities to build brand loyalty. Businesses have already partnered with LBS services like MyTown and Gowalla to encourage check-ins at retail locations or restaurants to receive discounts; however, the number of users on these platforms reach only about 3 million.

Facebook’s obvious advantage lies within its 500 million users and the promise towards privacy responsibility. If the majority of Facebook users adopts this new location-based technology, this will take the network one step closer to becoming the Google of social. Once the majority of users are comfortable with sharing location, the dynamics of marketing could change, enabling us to bring a campaign physically to the audience instead of living online. We see Places as the potential connecting factor between the physical and virtual world, further pushing the possibilities of launching campaigns that incorporate both.

A Fresh Face for IDI

Friday, August 13th, 2010

For our most recent collaboration with Dermalogica, we launched the new International Dermal Institute (IDI) website today, providing skin care professionals a home for career guidance, further education, and indispensable tools.

As the root of Dermalogica and the foundation that started it all, IDI is an industry leader in skin care education, being the first to provide a curriculum designed to help professionals reach their career goals. In designing the site, we wanted to create a support-based community for skin therapists with features like Career Mapping and Test Your Knowledge, where classes are tailored to a user’s level of experience and education. An education path is provided along with success stories and relevant articles and videos. We built the site to be accessible across platforms including mobile and tablet devices.

IDI continues to raise the bar on the possibilities of a career in skin therapy and their new site serves as a go-to source for all professionals in the industry.


Ay Ay Captain!

Friday, August 13th, 2010

Every year we set a day aside for our annual summer event. Feeling nautical, we headed to the marina yesterday for a dinner cruise. Some of us got to play captain and steer the boat. Things got interesting during Hello Jeopardy where we discovered some surprising and amusing facts about each other – good times.

SXSW 2011: The Race is On

Wednesday, August 11th, 2010

Voting has officially opened! SXSW Interactive is now taking votes for panel topics at its conference in March 2011. We proposed a panel on “Branding Reinvented: Creating Engagement in the Digital World.” Our CEO/Creative Director, David Lai, will address how to break through the noise in the ever-expanding digital landscape today, and effectively get consumers interested and engaged with brands.

We’ll share our thinking and strategy behind recent brand-building initiatives for our clients, such as Herman Miller, Sony and the LA Philharmonic. Interested? Vote for us here.

Work is Play

Monday, August 9th, 2010


Caution: Wet Paint

Thursday, August 5th, 2010

We were at Smashbox Studios last week working on a top secret project. We’ve got exciting things up our sleeves…and some paint to clean up.



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