Archive for July, 2010
To kickoff our new relationship with Tillamook Cheese, we took a trip up to Oregon to learn how they make their great tasting cheese. After stopping by Stumptown Coffee in Portland, we headed towards the beautiful coast to visit Tillamook’s cheese factory. Since Tillamook is a farmer-owned company, we got to visit a dairy farm and meet some cows in person. We also had some tasty squeaky cheese and ice cream. Here are some highlights from our trip.
Our collaboration with Sony and 180 LA in documenting the story behind the Rocket Project reached its exciting last chapter with the rocket launch last week. The Rocket Project online hub we created for the campaign accounted the team’s progress leading up to the day of the launch.
We joined the rocket team in Black Rock Desert, Nevada to witness the rocket’s liftoff, which successfully proved that eight high school students with Sony VAIO laptops can launch a rocket into space. Here are photos we captured on launch day, as well as a video of the rocket’s successful launch.
Look for more photos, video, and post-launch updates on the Rocket Project website.
We were in Oregon for our collaboration with the cheese experts over at Tillamook, gold medal-winner for best Medium Cheddar in the world. Besides being producers of all natural, award-winning cheese and dairy products (their Udderly Chocolate ice cream would make any chocolate lover swoon) we’re anticipating an inventive partnership with the creative folks at Tillamook as their digital agency of record. We’re looking forward to shaping their digital strategy, design, and development as we move their brand online.
For their Loaf Love Tour, Tillamook recently sawed VW buses in half to imitate cheese loaves, then drove the buses across the country giving cheese and delicious recipes to the people. We can’t wait to start on the fresh, innovative projects we’ll be creating with them in the future.
The LAFlash Adobe user group invited Hello to speak at their monthly meeting where the theme was using Flash for touch interaction.
From our team, Hiro Niwa, Creative Director/Co-founder, and Erich Binder, Flash Developer, presented our TaylorMade Golf touch screen. The touch screens were launched in golf retail stores across the nation, making TaylorMade the first golf brand to bring a digital experience to consumers at point of sale. The presentation walked through our design process including prototypes and insights into the more technical aspects of Flash development. Ultimately, the success of the project was a result of finding the right balance between design and development.
We also had the unexpected surprise of winning the raffle drawing, where we won a ticket to FITC San Francisco! See you all there.
Hello’s collaboration with Herman Miller featured in HOW’s “My Best Work” column.
In every issue of HOW, the magazine features a noted designer to ask one question: “What is your best, favorite, or most memorable design project?” For this month’s issue, our CEO/Creative Director, David Lai, answered with, “Herman Miller.”
Hello has worked with Herman Miller for a few years now, and we’ve always valued our relationship with them and our shared philosophy on the power of good design. We admire Herman Miller for their thoughtfulness in approach in making things human, and love hearing all the stories they have to share.
There’s something really special about going behind the scenes of a company you truly admire. – David Lai
With the diversity in content and level of quality in video today, people are consuming more video content than ever, and not just on TV. Users are watching videos from their mobile phones, to tablets like the iPad, to video streaming websites.
Hulu’s popularity led the free streaming site to launch Hulu Plus. For $10 a month, users can watch any episode from their favorite shows. YouTube announced Leanback at Google I/O – a stream of YouTube videos catered to your preferences, made for Google TV. Many websites and applications are adapting to give viewers an experience that rival watching TV. While video consumption on the web and mobile devices has increased by almost double over the past year, TV is still proving to be the leading contender.
[stats via Nielson Company Report]