We worked with TaylorMade Golf to create an interactive touch screen for over 40 retail spaces across the nation, including Golf Galaxy and Golfsmith stores. We designed the touch screen’s user-friendly interface to allow customers easy access to the information they seek. The touch screen displays product highlights and specs, including this year’s new drivers and the first 5-layer golf ball, the Penta TP. The touch screen is useful for golf experts and newcomers alike, since users are given the option to view basic product overviews, to detailed specs down to the club length.
As the first brand to bring digital into the golf retail space, TaylorMade continues to be an innovation leader in the industry. The touch screen creates an empowering and engaging way for consumers to learn about products by leveraging full screen video, dynamic tour player information, constantly updated tour news, and special promotions. We see a trend evolving with consumer behavior, where digital becomes an integrated part of the retail experience creating a shift in the way consumers interact with a brand.