Archive for June, 2010

Teeing Off at Golf Stores…

Monday, June 28th, 2010

Our TaylorMade Golf touch screens have hit golf stores across the nation. For this season’s new products, the latest tour player news, streaming videos, and access to contests and promotions, the touch screen delivers it all into the retail space. Watch our video on the TaylorMade touch screen in action.

New iPhones 4 Hello

Friday, June 25th, 2010

iphone 4

Last night a few of us braved the three-hour line at the Apple store and picked up the highly anticipated new iPhone 4’s. With our hands on the phones, we are really looking forward to tapping into all its cool innovations for our mobile projects. We can’t wait to develop optimized apps for the Retina display and design gaming concepts using the built-in gyroscope and accelerometer. We’ve also been testing out FaceTime with each other, sparking ideas for AR and social media capabilities.

365/31: AIGA Year in Design Winner

Friday, June 25th, 2010 was selected as one of the 126 winners out of over 2,300 entries submitted to the AIGA 365/31. The selected projects will be showcased at the AIGA National Design Center in New York this September, and travel across the country to AIGA Chapters and student groups next year.

We’re honored to have our work become part of the AIGA Design Archives and anticipate getting our copy of their Design Annual. Congratulations to all who worked on the project.

Feel Better. Work Better.

Thursday, June 24th, 2010

Working in the interactive design industry means we’re used to sitting in front of monitors all day. It also means we have firsthand experience with the pitfalls of poor ergonomics, which is why we were so happy to help Herman Miller launch their new Thrive portfolio of ergonomic solutions. The Thrive products are the result of over 35 years of ergonomic research designed to promote health and create a better work environment.

Herman Miller Toolbar

We were especially intrigued with Monitor Support products. Imagine how productive I’d be with eight screens. It’d be like “mega-desk” from The Office.

Graphis Awards: 2 Golds

Wednesday, June 23rd, 2010

Graphis just announced the 2011 Design Annual winners, and Hello won two gold awards: one for Hit it Pure, an online game we created for Callaway Golf, and one for Sony Altus, the integrated campaign for the launch of Sony’s wireless music systems. Try to achieve the perfect swing with Hit It Pure, and experience music everywhere, with wires nowhere, on the Sony Altus site.

2011 Graphis Design Annual

Stay tuned, we’ll share when Graphis’ 2011 Design Annual hits the shelves (some time near August) so you can pick up a copy.

WIRED: Disruptive by Design

Monday, June 21st, 2010

David Lai, our CEO and Creative Director, was invited to attend the WIRED Business Conference, an event hosted in partnership with MDC Partners. The conference, Disruptive by Design, called together a group of speakers who are disruptors of the first order. From CEOs of multinational corporations to startups, all who attended shared a basic philosophy: “If change is good, more change is better.”


Miles Nadal from MDC Partners welcomes everyone at the WIRED Business Conference.


Chris Anderson of WIRED and Howard Schultz from Starbucks talks about a free Wi-Fi network.


Get your own plastic printer for $750. Wish I could print out an iPhone 4.

Chris Anderson, Editor of WIRED, kicked off the event talking about how “atoms are the new bits.” Bre Pettis showed us his Makerbot, followed by Howard Schultz, who talked about Starbucks being the largest Wi-Fi network in the U.S – which will be free to access starting in July. Mark Pincus of Zynga took us into the world of Facebook games where 235 million active players per month engage in FarmVille and Mafia Wars. Social gaming is clearly here to stay. Co-founder of Flickr, Caterina Fake, talked about taste profiles with her new venture Hunch, and former Commissioner of the NYPD, Bill Bratton, presented thoughts about precrime – the ability to use data to help predict crime before it happens. Fred Smith, Founder of FedEx, ended the conference with his thoughts of drones possibly delivering our packages someday. Disruptive by Design left us full of ideas and we’re looking forward to the next one.

A Few Days in Seoul

Monday, June 21st, 2010

Last week we were in Seoul for one of our clients. We visited some cool places in different parts of the city including Insadong, hub of traditional antiques and crafts, and got some shopping and sightseeing done in Myeongdong, center of fashion and nightlife.

Helping Healthcare Keep Pace With Change

Tuesday, June 15th, 2010

Compass System Visualizer

Compass System Visualizer tool we designed for Herman Miller’s new line of modular systems.

Healthcare facilities operate in a constantly changing environment. We launched Compass System with Herman Miller to provide solutions for healthcare organizations in managing their spaces. Compass addresses evolving healthcare facility conditions with a rail system that allows components to be adjusted, modified, and re-utilized over and over.

We launched a Compass System Visualizer tool to help users understand the product in a visual, responsive way. Users can explore the systems in different room setups and watch components interactively fit into setups like an exam room or emergency room. Hot points explain why a room setup would require components like a higher cabinet or a rotating counter surface. Play with the Compass System Visualizer.

A Newly Crafted Geiger

Friday, June 11th, 2010

Geiger International

This week we launched the new website for Geiger International, a high-quality wood furnishings company. The visually driven site emphasizes Geiger’s legacy of craftsmanship by showcasing their line of products including casegoods, wood desking, and seating. We designed the site with a focus on better user experience, enabling architects and designers to quickly access images, product literature, and specs. As part of the Herman Miller family, Geiger shares the same values and commitment to quality of materials and sustainability that is reflected in every product, down to the detail of the wood grain. Explore Geiger’s legacy here.

The TaylorMade Machine

Thursday, June 10th, 2010

We worked with TaylorMade Golf to create an interactive touch screen for over 40 retail spaces across the nation, including Golf Galaxy and Golfsmith stores. We designed the touch screen’s user-friendly interface to allow customers easy access to the information they seek. The touch screen displays product highlights and specs, including this year’s new drivers and the first 5-layer golf ball, the Penta TP. The touch screen is useful for golf experts and newcomers alike, since users are given the option to view basic product overviews, to detailed specs down to the club length.

As the first brand to bring digital into the golf retail space, TaylorMade continues to be an innovation leader in the industry. The touch screen creates an empowering and engaging way for consumers to learn about products by leveraging full screen video, dynamic tour player information, constantly updated tour news, and special promotions. We see a trend evolving with consumer behavior, where digital becomes an integrated part of the retail experience creating a shift in the way consumers interact with a brand.



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