Archive for May, 2010

Blades of Glory

Thursday, May 27th, 2010

After several weeks’ worth of hard work at Hello, we decided to take a break and go out. We put our skating skills to the test at the local ice skating rink where some of us skated backwards, while others worked on letting go of the rail. We ended the day chowing down on ribs, corn, and potatoes from the World Famous Chicago Feast platter. Triple axels and ribs –it was a nice way to spend the day off.

Yext Disrupts at TC50

Tuesday, May 25th, 2010

Yext returned to TechCrunch50 this year and presented their new offering, the reputation dashboard, which we collaborated with Yext to design. Yext Rep is a new app that monitors and manages local businesses’ reputation activities on social media sites such as Twitter, Facebook, and Foursquare, as well as customer reviews on Yelp and Citysearch. The Rep app snaps into the Yext dashboard, which includes other services such as Calls. Having developed Yext’s brand identity and visual language, we designed the new dynamic interface for the Yext dashboard and apps.

The Yext team explained that local businesses need quality consumer input online to increase their new business calls. Yext Rep aggregates and displays real-time feeds of customer reviews and messages, providing one central place for business owners to see their latest online buzz. Read more about Yext and the new dashboard here.

Digital Maestro

Monday, May 24th, 2010

Occidental Magazine

“If you see someone walking down the streets of Los Angeles waving an iPhone like Errol Flynn in an old swashbuckling pirate movie, blame Scott Arenstein ’02—and Gustavo Dudamel.” – Scott Martelle, Occidental Magazine

Our Account Director, Scott Arenstein, was featured in his alma mater’s magazine for Hello’s work with the Los Angeles Philharmonic. As a Music History major, Scott’s passion for classical music began at age five when he first learned to play the violin. Oxy Magazine’s article highlights Scott’s leading role in Hello’s campaign with the LA Phil in welcoming classical music sensation, Gustavo Dudamel, to the LA community. The project simultaneously reached out to fans internationally, enabling them to connect with Dudamel through interactive experiences, like turning their iPhone into a conductor’s baton. Read the article here. Wins One Show Award

Wednesday, May 19th, 2010

Hello is pleased to announce that out of thousands of entries, the Herman Miller website we designed and developed has won a merit award from the One Show Interactive, one of the most prestigious awards in advertising. The awards are judged by a panel of leading creatives in the advertising and digital media industry, including Goodby, Silverstein & Partners, Wieden + Kennedy, and TBWA.

GAUGE Presents David Lai

Friday, May 14th, 2010

CSULAPhoto by Michael Dooley.

Last night our CEO/Creative Director, David Lai, was invited to speak at CSULA for the AIGA student group speaker series, GAUGE. Design industry professionals are invited to speak at GAUGE to share several past and recent projects and a brief outline of their career path. The talk ended with an active Q&A session where David talked about transitioning from college to the real world, how it winds down to being truly passionate about what you do, and to never stop learning.

A Visit from CalArts

Wednesday, May 12th, 2010

CalArts visit

Our CEO/Creative Director, David Lai, held a lecture at our agency today for a group of students in a Professional Practice course at the California Institute of the Arts (CalArts), taught by designer Beth Elliot. David shared with the group a couple projects we’ve done here at Hello, and gave advice to the graduating seniors on career paths. It’s always refreshing to meet new talent looking to enter the interactive design field.

A Dash of Martha Stewart

Wednesday, May 12th, 2010

We collaborated with Martha Stewart and the Sony team to bring Martha fans instant access to her newest recipes with the Martha’s Everyday Food app for the Sony Dash. The app is a great tool for the kitchen with a daily new dish, and a constantly updated list of seasonal picks featured on the Martha Stewart website. A touch on the screen will pull up recipes to pick and choose from. Users can see ingredients, email the shopping list, and hear Martha give audio tips on dishes directly from the app.

Congrats to the lucky audience at the show who all took home a Dash!

Game On

Tuesday, May 11th, 2010

iron man iPhone gameWith the premiere of Iron Man 2, the movie’s iPhone game is currently featured first in the App Store.

Smartphone gaming has entered into the gaming arena with a strong force. Spotting people playing games with each other through their phones is becoming as common a sight as people playing on a game console, or playing with other portable gaming devices. About 41% of smartphone users play games at least once a month, 16% play at least once a week, and 13% play everyday. There was a 35% decrease in feature phone gaming, but a 60% increase in smartphone gaming this year.

Having built an iPhone app for the Los Angeles Philharmonic, we recognize the value of casual gaming experiences for users. Our app gives LA Phil fans a fun, interactive experience that puts them in the shoes of conductor Gustavo Dudamel. The convenience of gaming on a smartphone reaches a wide demographic who aren’t necessarily avid gamers, but enjoy the experiences as an outlet of release, or a quick break from their everyday lives. It is important for developers and brand marketers to tap into that valued experience, because they could have users interacting with their brand for hours in a cross-platform environment. Mobile games can effectively have people virtually experience a brand, and have fun at the same time.

The trend of mobile gaming is currently going strong, and the upcoming release of the Apple Game Center, a social gaming network launching for the iPad and iPhone this summer, could open more opportunities for creative marketing efforts. The Game Center will become Apple’s social network that provides a space for players to connect, earn achievements, and compare high scores, similar to Xbox Live. The popularity of social games is apparent judging by the success of some of Facebook’s games: Farmville, Mafia Wars, and Restaurant City.

[stats via comScore]

Poll: Top Dash Apps

Wednesday, May 5th, 2010

sony dash

With the Sony Dash release last week, buzz has been generating about the touch-screen personal Internet viewer, which made appearances on the Today Show, Dr. Oz, and even some pop music videos. Having designed and developed the product startup video for the Dash along with a couple other apps – including CNBC – we’ve been running countless apps on the Dash to test which ones deliver the best personalized doses of information from the web.

Which app would you use most on your dash?

View Results

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