Archive for April, 2010

The Today Show Meets Dash

Tuesday, April 27th, 2010

This morning on the Today Show, CNBC’s Trish Regan introduced the Today crew to the CNBC app we developed for the Sony dash Personal Internet Viewer.

Keeping in mind that the dash is a platform for quick, easy Internet access, we designed this app with a simple interface for one-touch access to all the key information that CNBC offers. Users who follow the market can access news, hot stocks, and market headlines at any time from their bedside or in the kitchen using the app, which also has a customizable stock list and ability to email articles.

The CNBC app will be featured on the dash along with over 1,000 other apps that are highlighted in the product startup video we made for the device, including apps for watching Netflix movies, listening to music on Pandora, checking email, receiving weather updates, and much more. When people can’t get to their TVs, computers, and other devices, the dash is a great tool for staying connected. The dash can be pre-ordered on now, and will be available at the end of this month.

That’s A Wrap

Monday, April 26th, 2010

After eight days, eight locations, six models, fourteen hours of footage, and thousands of photos, we made our last stop today for the photo shoot we’ve been conducting. Now we’re on to touching up photography and editing video and behind the scenes footage.

photo shoot

Setting up for our last shot.

photo shoot

We’ve made it to the finish line, and the race is over. Like they say, “Slow and steady wins the race.” Nice work everybody.

Behind the Scenes – Herman Miller Photo Shoot

Friday, April 23rd, 2010

Here are some photos from the shoot we’re doing with Herman Miller. We’ve been spending the week with an awesome crew, iconic furniture, and beautiful homes. Enjoy.

Picture This

Thursday, April 22nd, 2010

Juergen Nogai, Steve Frykholm, and David Lai

Juergen Nogai (Photographer), Steve Frykholm (Creative Director, Herman Miller), and David Lai (Creative Director, Hello Design).

We’ve been on a photo shoot all week with Herman Miller. We’re collaborating with Juergen Nogai – longtime partner of renowned architectural photographer, Julius Shulman, who exposed the world to West Coast modernist architecture.

Juergen’s partnership with Shulman began in 2000, where they produced a series of architectural and fine art photography such as their famous portrayal of Richard Neutra’s Kaufmann House, the Walt Disney Concert Hall, and the Case Study House series in Los Angeles. Much of their work was featured in magazines and books including Taschen’s Case Study Houses, as well as the Los Angeles Times and the New York Times.

We’ve been observing spaces through the lens of Nogai and Frykholm, and seeing how the dimensions of architecture and furniture come together to create a home.

FB Takeover

Thursday, April 22nd, 2010


The f8 conference took place yesterday, and the effects of Facebook’s new platform have been infiltrating the web – popping up on Yelp, probing for a thumbs up on CNN articles, and sharing your favorite artists on Pandora. So far Facebook has integrated plugins on over 75 websites, and this is how they’re doing it:

Universal “Like” – Facebook’s “like” button originally applied to status updates, photos, links, or videos shared on Facebook. Now the like button has extended to major websites such as the NYTimes, ABC, IMDb, Fandango, and USA Network. Once you like something (a movie, band, or place to eat) it will automatically add itself to your list of interests on your profile and start sending you news feed updates.

Activity Feed – When you’re logged into Facebook and visit  sites such as or, you will see a stream of articles and topics your friends have liked, enabling you to comment on selections such as a pair of jeans or an NHL team.

Recommendations – These lists reveal which articles on each web site your friends are sharing the most, basically a “most popular” list.

Integrating friends’ updates with news sites seems the obvious next step for Facebook since the trend has been that more and more users turn to Facebook for instant news updates versus actual news sources. However, some users will likely find it troublesome or annoying when liked sources are automatically added to their Facebook profiles, and start sending users notifications. Depending on how avid a Facebook user you are, this new platform could be the easiest way to share content with your network, or a pain in the neck that can only be removed by scouring through and updating a series of privacy settings.

E is for Eames

Wednesday, April 21st, 2010

“Toys are not really as innocent as they look. Toys and games are the preludes to serious ideas.” – Charles Eames

Eames House Blocks

We saw this beautifully crafted set of Eames House Alphabet blocks at the Eames Office during the House Industries exhibition where they introduced their new typeface: Eames Century Modern. The Michigan-grown basswood blocks with screen printed letters, numbers, and symbols from the Eames typeface can also be arranged into a model of Charles and Ray Eames’s iconic home, Case Study House No. 8.

Having visited the Eames House and seen their archived work at Herman Miller, we deeply appreciate the Eames legacy and their philosophy of affordable, yet high quality furniture for the everyday person. The blocks introduce children to great design at a young age, but are also a collector’s item for Eames design enthusiasts who aren’t able to visit the house or own a piece of Eames furniture.

The blocks are available May 1st.

Bauhaus Awarded Best of the Web

Monday, April 19th, 2010

At the Museums and Web conference last week, the Bauhaus Workshops for Modernity website we designed with the MoMA won a Best of the Web Award. Out of the 12 categories, Bauhaus took home best exhibition site.

Bauhaus Workshops for Modernity

Collective Creativity

Friday, April 16th, 2010

As a creative agency, we’re constantly on the lookout for inspiration, and we like to share our findings with each other. The whole studio did a quick creative exercise, and went out to capture an inspiring image. The rules: Capture inspiration in your life, excluding work that was done by someone else – i.e. well-known works of art or branded objects. Afterwards we shared our results at Hello.

Sharing pictures was just as much fun as taking them. The photos captured everything from tantalizing homegrown produce to found goods, from natural textures to the sun captured on “film,” from plant life to beach life. These glimpses into each person’s creative lens were in of themselves inspiring.

What inspires you?

photo projectOne of the photos from our collection taken by Hajime, inspired by nature and vivid colors.

UFO Sighting

Thursday, April 15th, 2010

We’ve been working on some conceptual ideas for mobile phones. This demo movie shows a mobile phone concept we worked on in collaboration with the Kyocera design team, where the entire phone surface, including the edges, becomes a functioning space. Called UFO, which stands for User Friendly Object, the concept movie debuted at CTIA Wireless this year at the Kyocera showcase along with a model of the actual phone.

Model Behavior

Wednesday, April 14th, 2010

model casting

We held casting calls at Hello this week in preparation for an upcoming photo shoot. Lots of head shots to go through and interviews to conduct.



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