A Sip of SoDA

SoDA

While Hiro and David were in New York, they dropped by the SoDA unConference held at the Art Director’s Club. Groups shared their experience and advice on topics such as new business and how clients should use social media. With a mission to advance the profession of digital agencies, SoDA provides resources for best practices, education, and advocacy as the voice of digital marketing professionals.

SoDA put together a Digital Marketing Outlook and found “81% of Brand Execs expect an increase in digital projects for 2010” and “50% will be shifting funds from traditional to digital media.” You can download the full report here.

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