Istanbul Kicks Off Pit Lane Park

Check out the driver waving to the crowd as he’s making donuts, now that takes skill.

Wish we had one of these in the studio.

An F1 car in a real-life exploded view, a work of art.

Pit Lane Park, hosted by BMW and Intel, kicked off this season in Istanbul. We designed interactive touchscreens and quizzes for the park last year and we’re excited to do it again this year. Over 30,000 people attended the event in Istanbul and it will be headed to Poland, Germany, Hungary, Spain, Russia, and Singapore. We’ve also been cranking on a new online game experience for the Intel BMW F1 team called youbethedriver.com. Stay tuned as it’s set to launch soon.

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