Archive for May, 2008

Communication Arts Webpick

Friday, May 30th, 2008

We’re featured today on Communication Arts web site as a WEBPICK for our SCI-Arc site. Check it out here:

Istanbul Kicks Off Pit Lane Park

Sunday, May 11th, 2008

Check out the driver waving to the crowd as he’s making donuts, now that takes skill.

Wish we had one of these in the studio.

An F1 car in a real-life exploded view, a work of art.

Pit Lane Park, hosted by BMW and Intel, kicked off this season in Istanbul. We designed interactive touchscreens and quizzes for the park last year and we’re excited to do it again this year. Over 30,000 people attended the event in Istanbul and it will be headed to Poland, Germany, Hungary, Spain, Russia, and Singapore. We’ve also been cranking on a new online game experience for the Intel BMW F1 team called Stay tuned as it’s set to launch soon.

Serious Play

Friday, May 9th, 2008

This year’s Art Center Design Conference was titled “SERIOUS PLAY.” Speakers included John Maeda (formerly of the MIT Media Lab), Phillip Rosedale (creator of Second Life), Paula Scher (Pentagram), David Macaulay (The Way Things Work), Petra Blaisse (Inside Outside), and Eames Demetrios (Eames Office). One of the most enjoyable talks was by John Oliver from The Daily Show, funny guy.

Outside the Art Center College of Design – South Campus in Pasadena

We also got a chance to participate in a hands-on studio session with Tim Brown (President and CEO of IDEO) focused on redesigning airport security. Granted it was a very hard task to accomplish in 2 hours, the exercise gave us all a nice insight into the IDEO design process and how to get people to collaborate and brainstorm.

My group acting out some of the airport security scenarios.

One of the group’s prototype for airport security made with Playmobil toys.

SCI-ARC Webby Nominee + WIRED Science Honoree

Tuesday, May 6th, 2008

We won a Webby last year for our Toyota Yaris Virtual Test Drive site, so we were excited to hear that we have been nominated again this year. In addition, we were a Webby Official Honoree for our WIRED Science web site and a Webby Nominee for our SCI-Arc (Southern California Institute of Architecture) site. We really enjoyed working on SCI-Arc as we are huge fans of architecture.



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